Recode Studios has signed a strategic investment term sheet to acquire up to a 51% equity stake in Aflairza Professionals, the company behind AFLAIRZA, an emerging premium luxury beauty and cosmetics brand catering to the fast-growing beauty and personal care market. The proposed acquisition will be executed in two phases, combining a secondary purchase of shares from the existing promoters and a primary capital infusion into the business.
Through this strategic investment, the company aims to accelerate Aflairza's growth by strengthening manufacturing capabilities, expanding its portfolio of premium luxury beauty and personal care products, enhancing distribution networks, and increasing the brand's presence across online and offline retail channels. This proposed investment marks another important step in the company’s long-term strategy of partnering with high-potential consumer brands.
Under the proposed transaction, the company will initially acquire a 33% stake in Phase I for an aggregate consideration of Rs 8.32 crore, with equal allocation between promoter share purchase and fresh capital into the company. Following the achievement of agreed milestones, the company intends to increase its shareholding to 51% through Phase II, thereby becoming the majority shareholder and reinforcing its strategic focus on the premium Beauty & Personal Care (BPC) segment.
Recode Studios is engaged in the business of beauty and cosmetics products. It offers a diversified portfolio of products across make-up, skincare, body care and beauty accessories, catering to a wide range of consumer preferences and usage occasions.
