Recode Studios surges on inking pact to acquire up to 51% stake in Aflairza Professionals

Recode Studios Ltd. | e-Commerce | Retail | BSE: 544755 | NSE:

15 Jul 2026 Evaluate

Recode Studios is currently trading at Rs. 183.95, up by 3.35 points or 1.85% from its previous closing of Rs. 180.60 on the BSE.

The scrip opened at Rs. 184.50 and has touched a high and low of Rs. 184.50 and Rs. 183.00 respectively. So far 4800 shares were traded on the counter.

The BSE group 'M' stock of face value Rs. 10 has touched a 52-week high of Rs. 232.90 on 13-May-2026 and a 52-week low of Rs. 171.00 on 08-Jun-2026.

Last one week high and low of the scrip stood at Rs. 193.85 and Rs. 179.00 respectively. The current market cap of the company is Rs. 195.86 crore.

The promoters holding in the company stood at 65.02%, while Institutions and Non-Institutions held 13.41% and 21.58% respectively.

Recode Studios has signed a strategic investment term sheet to acquire up to a 51% equity stake in Aflairza Professionals, the company behind AFLAIRZA, an emerging premium luxury beauty and cosmetics brand catering to the fast-growing beauty and personal care market. The proposed acquisition will be executed in two phases, combining a secondary purchase of shares from the existing promoters and a primary capital infusion into the business.

Through this strategic investment, the company aims to accelerate Aflairza's growth by strengthening manufacturing capabilities, expanding its portfolio of premium luxury beauty and personal care products, enhancing distribution networks, and increasing the brand's presence across online and offline retail channels. This proposed investment marks another important step in the company’s long-term strategy of partnering with high-potential consumer brands.

Under the proposed transaction, the company will initially acquire a 33% stake in Phase I for an aggregate consideration of Rs 8.32 crore, with equal allocation between promoter share purchase and fresh capital into the company. Following the achievement of agreed milestones, the company intends to increase its shareholding to 51% through Phase II, thereby becoming the majority shareholder and reinforcing its strategic focus on the premium Beauty & Personal Care (BPC) segment.

Recode Studios is engaged in the business of beauty and cosmetics products. It offers a diversified portfolio of products across make-up, skincare, body care and beauty accessories, catering to a wide range of consumer preferences and usage occasions.

Recode Studios Share Price

211.70 17.15 (8.82%)

16-Jul-2026 16:59 View Price Chart

Peers

Company Name	CMP
Eternal	286.45
Meesho	184.90
Swiggy	273.15
FSN E-Comm. Ventur.	324.90
Brainbees Solutions	213.00
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