Alife, the personal care brand from AWL Agri Business, has relaunched its bathing soap portfolio with four new variants featuring upgraded formulations, thoughtfully selected ingredients and contemporary packaging under its new brand promise, 'Khubsurati Kuchh Khaas'.
The new range was officially launched on July 15, 2026 at the company's Mundra manufacturing facility in the presence of 50 of Alife's top distributors from across the country, marking an important milestone in the brand's growth journey and strengthening its partnership with the trade. The relaunched range is designed to elevate the everyday bathing experience by combining trusted care with skincare-inspired ingredients, signature fragrances and a modern visual identity that reflects the evolving needs of today's consumers.
As part of the relaunch, Alife introduces four refreshed variants--Active Nimboo, Haldi Chandan, Rozy Glow and Fresh Lily--each thoughtfully crafted with carefully selected ingredients and enhanced formulations to deliver an enriching bathing experience. Inspired by popular skincare ingredients and paired with signature fragrances, every variant offers a unique combination of cleansing, care and sensorial appeal. The new packaging further enhances shelf visibility while clearly communicating the distinctive benefits of each variant.
AWL Agri Business is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar.
| Company Name | CMP |
|---|---|
| AWL Agri Business | 190.20 |
| Patanjali Foods | 362.00 |
| Gokul Agro Resources | 230.85 |
| Marico | 875.50 |
| BCL Industries | 37.81 |
| View more.. | |
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