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Reliance Industries’ arm launches AJIO Beauty platform

23 Jul 2026 Evaluate

Reliance Industries’ step-down subsidiary -- Reliance Retail (RRL) has launch AJIO Beauty platform to strengthen its presence in the fast-growing beauty and personal care segment as part of its broader fashion and lifestyle ecosystem. The platform is designed to move beauty shopping beyond a purely transactional experience by incorporating trend discovery, curated routines, ingredient-led recommendations and personalised suggestions for users.

The platform combines the fashion-first digital reach of AJIO with the beauty expertise of Tira, RRL's omnichannel beauty venture, to create a one-stop destination for skincare, makeup, haircare, fragrances, bath and personal care products. AJIO Beauty will offer products across value, bridge-to-luxury, premium and luxury categories, featuring more than 1,500 Indian and global brands.

The platform will deliver to over 19,000 pin codes across the country. Further, a range of beauty products would also be available on RRL’s quick-commerce delivery service -- AJIO Rush.

Reliance Industries is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.

Reliance Industries Share Price

1275.35 -13.50 (-1.05%)
23-Jul-2026 16:59 View Price Chart
Peers
Company Name CMP
Reliance Industries 1275.35
Indian Oil Corpn. 139.95
Bharat PetroleumCorp 309.90
HPCL 385.20
MRPL 176.05
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