FSN E-Commerce Ventures (Nykaa) has acquired majority stake of 51% in Aminu Wellness (Aminu), a premium dermocosmetic skincare brand. The acquisition strengthens Nykaa’s House of Nykaa portfolio and expands its presence in premium, science-backed skincare.
The acquisition marks a strategic step in building House of Nykaa, a portfolio of beauty brands shaping the future of Indian beauty across categories, consumer cohorts and price points. Together, Nykaa and Aminu are well placed to unlock the brand’s next phase of growth by combining Aminu’s research and product innovation capabilities with Nykaa’s consumer insights, omnichannel reach, brand-building expertise and technology platform. The partnership is expected to accelerate Aminu’s xpansion while reinforcing Nykaa’s leadership in the fast-growing premium skincare segment.
Post the acquisition, the founders of Aminu will continue to run the business and drive its growth trajectory in partnership with Nykaa. The company will acquire the remaining stake over the next few years on pre-agreed terms.
FSN E-Commerce Ventures is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers.
