Mahindra & Mahindra (M&M) has introduced the BE 6 SPORTEQ, an all-new series that marks the next evolution of its acclaimed electric origin SUV. Bringing together the sporty character and technology leadership that defines the BE 6, the new series gives customers a wider range of experiences to choose from. To mark the unveiling of the BE 6 SPORTEQ range, Mahindra also took the wraps off two additional expressions of the SPORTEQ philosophy, the top-of-the-line Launch Edition and the performance-focused Formula E Freedom Edition.
The BE 6 has captured the imagination of owners and fans alike since its launch in November 2024, becoming the most talked-about Mahindra eSUV. The BE 6 has resonated for the way it makes people feel, inspiring an emotional connection among owners and admirers alike. Pulse Goes Rogue is the campaign that captures that spirit, taking forward the very idea on which the BE 6 was built.
SPORTEQ has been conceived as a distinct series, bringing together a set of new design, technology and experience enhancements. Available in 12 striking colour options including 4 new (Rosso Impulso, Ruby Velvet, Graphite Storm and Firestorm Orange Satin) and offered across eight variants, ONE, TWO, THREE, THREE+, FOUR, FE, FE FOUR and Launch Edition, the SPORTEQ series has been designed to offer customers a wider choice of performance, technology and ownership experiences. From TWO onwards, all variants feature a three-screen coast-to-coast display, creating a more immersive and futuristic cockpit experience. Customers seeking the original race-inspired cockpit with two screens and the signature halo design can opt for the SPORTEQ Freedom Edition. Meanwhile, deliveries are set to begin on the auspicious occasion of Onam (August 26, 2026).
Mahindra & Mahindra is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.
| Company Name | CMP |
|---|---|
| Tata MotorsPassenger | 317.70 |
| Maruti Suzuki India | 13580.00 |
| Mahindra & Mahindra | 3417.00 |
| Hyundai Motor India | 2219.00 |
| Mercury Ev-Tech | 39.68 |
| View more.. | |
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