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Tata Motors Passenger Vehicles launches Curvv Series X

04 Sep 2026 Evaluate

TATA.CAR, the electric vehicle brand under Tata Motors Passenger Vehicles, has launched the Curvv Series X, further strengthening the value proposition of India’s First SUV Coupe. Starting at Rs 9.99 lakh, the Curvv Series X brings together aspirational SUV Coupe design, engaging performance, plush interior with premium features and the protection of the Tata Safety Dome in a package designed around attributes that customers value the most.

This comes through clearly through the Pure X and Creative X personas. Starting at Rs 10.99 lakh, Pure X combines Curvv’s signature SUV Coupe design with premium features. For customers seeking more comfort, Pure X+ adds enhanced plushness and R17 Diamond Cut Alloy Wheels for an additional Rs 80,000, while the DARK edition is available right from the Pure persona at Rs 11.99 lakh. The Creative X + takes this further at a price of Rs 12.91 lakh. 

Tata Motors Passenger Vehicles (formally known as Tata Motors) is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors Passenger Vehicles has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.


Tata MotorsPassenger Share Price

312.40 1.10 (0.35%)
04-Sep-2026 14:57 View Price Chart
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