Parag Milk Foods’ the premium farm-to-home dairy brand Pride of Cows has unveiled a completely revamped brand identity, bringing a younger, more dynamic and contemporary expression to the aspirational world the brand has always stood for.
Over the years, however, as the dairy category became increasingly crowded and communication became more product and category led, the distinctive lifestyle aspiration of Pride of Cows became less visible. The new identity is a deliberate step to bring that ambition back to the forefront and make the brand's distinctive character visible once again.
The transformation goes beyond a new logo. It is about creating a contemporary brand world that consumers can identify with. The new identity is younger, more dynamic and expressive, moving Pride of Cows beyond conventional dairy communication towards a lifestyle proposition built around nourishment, wellbeing, nature and intentional living.
Developed in partnership with Pollinate, the new identity brings together global creative expertise across typography, illustration, motion and sound. Marta Cerda Alimbau has contributed to the typography and logotype, Daria Lada to illustration, Emanuele Colombo to motion identity and Naren Chandavarkar to sonic identity. Together, these elements create a distinctive brand world that brings the farm, its ecosystem and the idea of intentional living into a contemporary expression, while staying rooted in the single-origin proposition that has always defined Pride of Cows.
Parag Milk Foods, established in 1992, is the largest private dairy FMCG Company with a Pan India presence.
