Eicher Motors’ arm Royal Enfield eyes global markets to grow international business

27 Nov 2013 Evaluate

In a bid to grow its international business, Eicher Motors’ two-wheeler arm Royal Enfield is eyeing various global markets, including Latin America and South East Asia. The company is aiming to become a significant player in the mid sized motorcycle segment in the world. Moreover, the company, which expanded its motorcycle range in the country with the launch of 535 cc Continental GT, has got lots of confidence and belief to do well in the global markets.

Eicher Motors is one of the leading manufacturers of commercial vehicle. It has manufacturing facilities located in Madhya Pradesh, Tamil Nadu, Maharashtra, and Haryana.

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