HDFC Bank opens new rural mini branch in Gujarat

30 Nov 2013 Evaluate

HDFC Bank, the country’s second largest private sector bank has opened a new rural branch in the village of Jamiyatpura in Gandhinagar district of Gujarat. The new branch is a rural mini-branch serviced by two members, and it will cater to the local population of around 3,500 in and around Jamiyatpura. The bank has reached an important milestone of 300 branches in Gujarat with the launch of this new branch. The Bank now has about 65% of its network dedicated to semi-urban and rural areas of Gujarat.

A mini branch is one of the new-format branch models introduced by the Bank, to take formal banking services to people in unbanked and underbanked areas. It enhances the Bank’s efforts towards achieving its financial inclusion goal. The Bank has a board mandated objective to bring 10 million families (50 million Indians) into the banking fold.

HDFC Bank is one of India's premier banks providing a wide range of financial products and services to its 28.5 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. As of September 30, 2013, the Bank had a distribution network with 3,251 branches and 11,177 ATMs in 2022 cities/towns.

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