FSN E-Commerce Ventures (Nykaa) has secured approval to acquire 82% stake in Simply Nam Beauty (Simply Nam) for a consideration of up to Rs 33 crore. The board of directors of the company, at its meeting held on November 4, 2026, has approved the same. The transaction is expected to be completed by December 31, 2026.
Beauty and Personal Care (BPC) and makeup spend in India is undergoing premiumization and there is a significant white space for premium professional makeup business. Globally, makeup artist-led brands have been very successful. Simply Nam is a premium makeup brand led by a leading Indian celebrity makeup artist, Namrata Soni, and hence, Simply Nam fits well within this white space for Nykaa. Simply Nam has strong customer insights, formulations which are built for Indian skin and strong brand recall through their education-led content.
FSN E-Commerce Ventures is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers.
