Tata Chemicals' i-Shakti Dals extends contract with Sanjeev Kapoor as brand ambassador

05 Dec 2013 Evaluate

Tata i-Shakti Dals, India's first national branded pulses product introduced by Tata Chemicals, has signed chef Sanjeev Kapoor for another three years as the brand ambassador. The celebrity chef who is also an expert in deciphering nutritional value in food products has been associated with the Tata i-Shakti brand since 2012. The collaboration of two of the most trusted names in the Indian food industry aims to provide consumers with superior quality and hygienic food products. Tata, under its i-Shakti brand, offers premium quality unpolished pulses which are currently available across 21 states.

Tata Chemicals, part of the Tata Group, is a leading manufacturer of chemicals, fertiliser and food additives. Tata Swach is a water purifier developed by Tata Chemicals.

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