JSW breaks new ground, enters agri retail

03 Jan 2011 Evaluate

Steel and power company JSW Group is entering the agri- business, joining other diversified business houses which have entered this industry over the past few years. The $5-billion JSW will float a new company called JSW Green to sell branded fruits and vegetables to cash in on a market worth 2.5 lakh crore.

The market for fruits and vegetables is estimated to grow to 3.5 lakh crore by 2015, according to a joint study by Techno Park Advisors and Federation of Indian Chambers of Commerce and Industries (FICCI).

JSW has already tied up with more than 1,000 farmers in Ratnagiri for sourcing mangoes through its project Aaamra Shakti. The company will partner more farmers in Vijayawada and other places where we have steel plants. By April, the new venture will sell branded mangoes through supermarkets and sell extracts like pulp to restaurants and food and beverages companies. It also has plans to add pomegranates, cashew and tomatoes, among other fresh produce, to its portfolio and export them to the Middle-East and Europe in coming years.

JSW Steel Share Price

1160.25 9.75 (0.85%)
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Peers
Company Name CMP
Tata Steel 167.10
JSW Steel 1160.25
SAIL 132.80
Jindal Stainless 757.00
Jindal Saw 161.50
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