Steel and power company JSW Group is entering the agri- business, joining other diversified business houses which have entered this industry over the past few years. The $5-billion JSW will float a new company called JSW Green to sell branded fruits and vegetables to cash in on a market worth 2.5 lakh crore.
The market for fruits and vegetables is estimated to grow to 3.5 lakh crore by 2015, according to a joint study by Techno Park Advisors and Federation of Indian Chambers of Commerce and Industries (FICCI).
JSW has already tied up with more than 1,000 farmers in Ratnagiri for sourcing mangoes through its project Aaamra Shakti. The company will partner more farmers in Vijayawada and other places where we have steel plants. By April, the new venture will sell branded mangoes through supermarkets and sell extracts like pulp to restaurants and food and beverages companies. It also has plans to add pomegranates, cashew and tomatoes, among other fresh produce, to its portfolio and export them to the Middle-East and Europe in coming years.
| Company Name | CMP |
|---|---|
| Tata Steel | 210.55 |
| JSW Steel | 1300.55 |
| SAIL | 197.00 |
| Jindal Stainless | 696.20 |
| APL Apollo Tubes | 1808.35 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: