Reliance Retail (RRL), a subsidiary of Reliance Industries, is reportedly planning to add eight more stores by June 2014. This aggressive expansion is aimed at capturing a significant share of the $300-billion wholesale market in India. Reliance Retail opened its first outlet in Ahmedabad in September 2011 and has 12 outlets now.
Reliance Retail (RRL) has grown into an organisation that caters to millions of customers, thousands of farmers and vendors. Based on its core growth strategy of backward integration, RRL has made rapid progress towards building an entire value chain starting from the farmers to the end consumers.
