Tata Motors’ global arm JLR becomes official vehicle partner of Red Bull Desert Wings

16 Dec 2013 Evaluate

Red Bull has chosen Tata Motors’ subsidiary Jaguar Land Rover (JLR) as the official vehicle supplier for the 2014 Dakar due to its advanced all-terrain expertise and technology to support the various teams under the Red Bull Desert Wings collective. Five Land Rovers have been supplied including Defender, Discovery, all-new Range Rover and Ranger Rover Sport, with the latter actually following the demanding route of the Dakar.

The other four vehicles will follow the support route carrying necessary tools and equipment to support the members of the team. Each vehicle is completely standard and will carry optional roof racks and spare wheels / tyres to cope with the demands of the Red Bull team.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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