Tata Chemicals' i-Shakti Dals unveils ‘Dal on call’ initiative in Bangalore

24 Dec 2013

Tata i-Shakti Dals, India's first national branded pulses product introduced by Tata Chemicals, has launched ‘Dal on call’ initiative in Bangalore. The company has already launched this type of service in Mumbai and Delhi. Dal on Call is a service in which the company is providing free home delivery to customers.

Tata, under its I-Shakti brand, already has premium-quality unpolished pulses which are currently available in over 24,000 retail outlets across 21 states, and these retail stores will be leveraged in order to make the product available to the consumers across India.

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