M&M targets 50% jump in SsangYong sales

18 Mar 2011 Evaluate

Mumbai-based utility and tractor major Mahindra & Mahindra (M&M) is targeting sales of 121,000 SsangYong vehicles this year, an increase of 50 per cent over last year, when the brand saw sales of 81,000 units. A substantial portion of the increased sales will come from the new sports utility vehicle (SUV). About 45 per cent of the targeted sales or about 55,000 units, will come from Korea and the balance will be exports, including markets such as China.

However, due to increased product development and other research and development expenditure, SsangYong is expected to return to the red this year. The Korean company recorded operating loss of KRW 55 billion (Rs 219 crore) last year, as against KRW 293 billion (Rs 1,100 crore) reported the year before.

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