IBM has collaborated with DLF, one of the largest real estate companies in India to deploy an innovative mobile-phone based solution that channels data insights from customers visiting DLF Promenade, a high end shopping mall serving the metropolitan New Delhi area.
The technology performs real-time analytics to convert data gathered from shopper’s movements in the mall to provide meaningful interactions for smartphone users. For example, once a user opts-in for the service; the solution performs deep analytics to understand consumer preferences based on location and interests in order to provide customized services via a mobile app. DLF is now using the solution to allow retailers in the mall to extend sales deals to shoppers via the app, based on footfall heat maps.
DLF is one of India’s largest real estate companies that has over 60 years of track record of sustained growth, customer satisfaction, and innovation. The company has 314 msf of planned projects with 52 msf of projects under construction.