Tata Motors showcases 18 exciting new vehicles at the Auto Expo 2014

05 Feb 2014 Evaluate

Tata Motors has showcased an extensive range of 18 stunning vehicles and concepts at the Auto Expo 2014 to demonstrate its product strategy for Horizonext. While the Passenger Vehicle products were primarily based on the elements of DesigNext, DriveNext and ConnectNext, the Commercial Vehicles’ key pillars were defined as DesigNext, PerformanceNext and FuelNext.

The company has unveiled an exciting new premium hatchback, the BOLT and a dynamic and stunning, sub 4-metre compact sedan, the ZEST. On the commercial vehicle side, the company unveiled the Prima CX 1618.T, setting design standards for the Medium Commercial Vehicles, the Ultra 614 with a narrow cab for better maneouvreability and the LPS 4923 LA – the first tractor in India with a lift axle, offering better driveability, longer axle-life and lesser wear and tear.

The company has also showcased concept vehicles and future technologies for passenger as well as commercial vehicles. The Design Concept NEXON, a modern youthful compact SUV, illustrated the new Tata Motors design language and intelligent new-generation HMI. While the ConnectNext Concept car articulated the future of connectivity with its advanced interiors that seamlessly helps connect with professional and personal networks.

In addition, the company has displayed next-gen commercial vehicles to bring in clean, green fuel vehicles, for the future of transportation. These included the Magic Iris Electric, a zero-emission, small electric commercial passenger vehicle, fitted with a roof-mounted solar panel for supplementary charging. And the Starbus Urban FE-Parallel Hybrid Bus, with an air-cooled engine, as a clean fuel option for public transport.

Tata Motors is India’s largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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