Eicher Motors and Volvo Group’s joint venture firm, VE Commercial Vehicles (VECV) is planning to invest Rs 600 crore this year on product development and marketing initiatives.
The company is eying to increase its market share with the introduction of its Pro series of trucks. The Pro series vehicles with gross weight between 5 and 49 tonnes would be rolled out in a phased manner starting next month. The range has been developed and manufactured as a result of synergies between Volvo and Eicher Motors.
