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M&M to come up with assembly plant in Southeast Asia

12 Dec 2011 Evaluate

Mahindra & Mahindra, India's largest utility vehicle maker is likely to open an assembly plant in Southeast Asia in next couple of years, eyeing markets in Thailand, Indonesia and Malaysia. The company aims expanding its global presence through SEA markets.

The company is in talks with various parties and evaluating the various possibilities for setting up base with appropriate business model. It is exploring Indonesia, Thailand for the automotive business, and from the tractors perspective, Thailand, Malaysia and Myanmar is on the radar. M&M can tap into the full trade block markets amid low and falling duty structure (0-5%) among member countries of Asian Free Trade Agreement, which has opened several opportunities for the company. 

M&M’s Southeast Asian base is likely to offer products ranging from utility vehicles to pick-ups, Ssangyong SUVs, Mahindra tractors, along with products from Chinese tractor joint ventures Jiangling and Yeuda Tractors. Currently, it exports vehicles to Malaysia and is aiming to expand to other markets in ASEAN region. The market size for utility vehicles and pick-ups in key ASEAN markets is more than 700,000 units per annum and for tractors it is more than 55,000 units.

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