ICICI Bank launches Branch on Wheels in Odisha

26 Feb 2014 Evaluate

ICICI Bank, India’s largest private sector bank, has launched ‘Branch on Wheels’ in Odisha, as part of its financial inclusion plan that aims at providing banking services in villages which are so far devoid of banking facilities. The ‘Branch on Wheels’ is a first of its kind initiative by any private sector bank in India.

The 'Branch on Wheels’ is a mobile branch with an ATM. It offers a wide range of banking products and services such as savings accounts, loans, cash deposit/withdrawal, account balance enquiries, statement printing and funds transfer/DD/PO collections, among others.

The 'Branch on Wheels' will be operated on a van. It will be stationed at specific timings of the day in pre-identified, unbanked villages at specified locations. Two ICICI Bank officials and a guard will manage the ‘Branch on Wheels’. The nearest branch of the Bank will act as the parent branch of the ‘Branch on Wheels’, routing all the cash and transactions for it.

ICICI Bank has an extensive network of over 200 ATMs and 80 branches in the state, including four branches in unbanked villages. The Bank also operates a 24X7 Electronic Branch at Kharbela Nagar, Bhubaneswar which was launched in August, 2012. Odisha is the third state where ICICI Bank has expanded its ‘Branch on Wheels’ network after Maharashtra in September 2013 and Chhattisgarh in February 2014.

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