ICICI Bank unveils third ‘branch on wheels' in Odisha

27 Feb 2014 Evaluate

Private sector lender ICICI Bank has launched its third ‘branch on wheels’ in Odisha as part of its financial inclusion plan aimed at providing banking services in villages. The ‘branch on wheels’ is a mobile branch with ATM facilities. It offers a range of products and services such as savings accounts, loans, cash deposit/withdrawal, account balance enquiries, statement printing and funds transfer/DD/PO collection, among others. It will be operated on a van and stationed at specific times in pre-identified, unbanked villages.

It is equipped with a GPS tracking system, laptops with 3G connections, LED TV, a safe, a printer, public announcement system, a UV Lamp that detects forged cheques, a note counting-cum-authentication machine that identifies fake currency notes and a unique, low-weight ATM. Two ICICI Bank officials and a guard will manage the mobile branch and the nearest branch of the bank will serve as the parent branch, routing all the cash and transactions for it.

The bank had opened its ‘Branch on wheels’ in Maharashtra in September last year and in Chhattisgarh earlier this month. It has opened nearly 800 rural branches, including 440 in the hitherto unbanked areas.

ICICI Bank has more than 3,595 branches and extension counters, and over 11,160 ATMs spread across the country. The Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call center and internet banking.

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