Hero MotoCorp, the country's largest two-wheeler maker, has launched its operations in Turkey by entering into a distribution agreement with Asya Makina. Asya Makina, a subsidiary of Soysal Group, would distribute Hero MotoCorp two-wheelers through its network of 50 outlets spread across Turkey. The Turkish partner would further add several new outlets in the next one year.
The two-wheeler maker also introduced its 125cc motorcycle Glamour, 150cc bike Thriller and 100cc scooter Pleasure in Turkey, all compatible with Euro III emission norms. The company has an objective of reaching 50 global markets by 2020.
Hero MotoCorp is the World’s single largest two-wheeler motorcycle company. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors in 1984. Hero Honda Motors changed its name to Hero MotoCorp following the exit of its erstwhile Japanese promoter, Honda, from the company.
