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Tata Motors joins hands with Bharatiya Mahila Bank

10 Mar 2014 Evaluate

In a bid to provide retail finance to its passenger vehicle customers, Auto major Tata Motors has entered into partnership pact with Bharatiya Mahila Bank. As per the agreement, Bharatiya Mahila Bank will be one of the preferred retail financiers of Tata Motors’ passenger car business and will be able to help reach out to the growing women customer base of the bank.

Bharatiya Mahila Bank will offer eligible customers of Tata Cars and utility vehicles with vehicle financing, at a rate of 10.5% for women customers, across all Bharatiya Mahila Bank branches.

Currently, women customers account for 11% of the company’s total customers’ base and through this tie-up Tata Motors will scale-up its reach.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

 

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