Reliance Infrastructure’s arm enters Uttar Pradesh market

11 Mar 2014 Evaluate

Reliance Cement Company (RCC), a subsidiary of Reliance Infrastructure, has entered into Uttar Pradesh market as part of its plan to expand presence in northern markets. The company already sells in the key cities of Maharashtra and Madhya Pradesh where it has established itself to become the most favoured brand. Reliance Cement delivers NEXTGEN experience to its customers in terms of customer service. Company is also planning to launch its innovative customer initiative ‘On-site Expert Service’ in Uttar Pradesh soon. The initiative will provide an array of services, ranging from expert engineer’s advice to on-site concrete testing services, to assist people in building their home.

Reliance Cement is country’s leading integrated cement producer with a total capacity of 5.5 million tonnes per annum. Its 2 MTPA plant in Uttar Pradesh, 3 MTPA plant in Madhya Pradesh and 0.5 MTPA plant in Butibori Maharashtra is now operational. All the manufacturing facilities of the company are state-of-the-art in terms of technology and scale, and also leverage best practices in logistics, distribution and last mile selling. After Uttar Pradesh, Company now has plans to expand its presence in the central, eastern and other northern markets of India.

Reliance Infrastructure is the largest power distribution licensee in Mumbai, with 25 years license to distribute electricity in its licensed distribution areas spread over 400 Sq. Kms. in the suburbs and surrounding areas of Mumbai, and supplying power to around 29 lakh consumers.

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