Dabur India has launched a new initiative ‘Project Core’ to expand its distribution footprint in the chemist channel. The company expects to increase its chemist coverage from 55,000 to 75,000 in the phase I, with an investment of Rs 15 crore, and then to 125,000 chemists over the next few years.
The company is targeting 30-35 per cent growth from the chemist channel, and plans to drive categories such as over the counter (OTC) healthcare, health supplements and select personal care products via this medium. The company has also launched new products such as Dabur Ratnaprash, a health supplement, and Pudin Hara Lemon Fizz, an OTC acidity reliever.
Dabur India is one of the largest FMCG Company in India. Building on a legacy of quality and experience of over 125 years, Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods.
| Company Name | CMP |
|---|---|
| Hindustan Unilever | 2241.10 |
| Godrej Consumer Prod | 1108.20 |
| Dabur India | 442.10 |
| Colgate Palmol. (I) | 2106.20 |
| P&G Hygiene | 10006.55 |
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