NDTV launches first 2-in-1 channel NDTV Profit & NDTV Prime

18 Mar 2014 Evaluate

New Delhi Television (NDTV) has launched the country's first 2-in-1 channel, NDTV Profit & NDTV Prime, a mix of business news and business-related features. The company had discontinued its news coverage on its business news channel NDTV Profit in the middle of last year. In its new avatar the channel has associated with NSE and mobile handset marketer Micromax.

While the channel, NDTV Profit, will be available from 9 am to 5 pm on weekdays in association with NSE, offering in-depth and credible business news and analysis during market hours, from 5 pm onwards, on weekends it will sport a new brand logo and identity, NDTV Prime, in tie-up with the mobile handset marketer Micromax. The new channel is targeted at the 25+ urban male and will offer a blend of speciality bands, which will showcase genres such as technology, automobile, property, education and careers, entertainment and comedy plus a reality show.

NDTV operates as a television media company in India and internationally. Its channels offer news and current affairs, lifestyle, entertainment, and youth programs, as well as family and realty shows, chat shows, and period dramas.

New Delhi Television Share Price

240.90 7.35 (3.15%)
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