Kamat Hotels (India), in a bid to expand its business hotels network and to face stiff competition in the hospitality sector, is taking the help of franchise route. The company will be expanding the network under the VITS brand and is currently in discussion with standalone / independent hoteliers in Maharashtra, Goa and Gujarat to sign up for a VITS franchise.
Under the model, hotel owners will continue to manage their hotels while VITS will provide them branding, sales and marketing support, operational expertise and manpower training.
Kamat Hotels (India) (KHIL) has experience of more than three decades in the hospitality industry. It operates the eco-friendly certified five-star hotel ‘The Orchid’ with 245 rooms and four-star business hotel ‘VITS’ with 190 rooms in Mumbai. It has increased its focus on other locations to gain national presence. KHIL also operates canteens, restaurants and a hotel management institute.
| Company Name | CMP |
|---|---|
| Indian Hotel | 657.50 |
| ITC Hotels | 162.25 |
| EIH | 332.35 |
| Chalet Hotels | 791.05 |
| Mahindra Holi.&Resor | 268.20 |
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