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Thomas Cook (India) launches an innovative product line ‘Fusion Holidays’

Thomas Cook (India) Ltd. | Travel Services | Travel & Hospitality | BSE: 500413 | NSE: THOMASCOOK

25 Mar 2014 Evaluate

Thomas Cook (India), India's leading integrated travel and travel related financial services company, has introduced an innovative product line- 'Fusion Holidays', to target a new emerging Indian consumer segment.

Thomas Cook India's internal research and trend reports had highlighted the emergence of a new market segment- an increasingly value conscious consumer but an individual in his own right; hence looking for value saver travel packages without losing out on personalization. Thomas Cook's strength in its group travel business gives it powerful economies of scale, which when coupled with its Personalised Holidays (FIT business) offers unique flexibility and freedom. Thus was conceived a delightful amalgamation- 'Fusion Holidays'- which allows for the price advantages of group rates (fixed departures) and the freedom to customize one's itineraries at the destination.

From weekend getaways like Dubai and Sri Lanka or the favourites of Singapore, Thailand, Malaysia and Hong Kong; the scenic splendor of Switzerland; a smorgasbord of culture and cuisine in Italy and Spain; wildlife safaris and adventure in South Africa to idyllic island bliss in the Maldives; Thomas Cook's Fusion Holidays offers an alluring array of dream vacations.

Thomas Cook India's Fusion Holidays are air-inclusive packages: a combination of airfare (with taxes), accommodation in 3 star hotels and essential sightseeing. While the departure dates and hence air travel is fixed, customers can personalize all other components- be it an upgraded hotel stay, add on sightseeing tours, extended stays, etc.

Thomas Cook is the largest integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

Thomas Cook (India) Share Price

110.94 1.63 (1.49%)

17-Apr-2026 16:59 View Price Chart

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Thomas Cook (India) launches an innovative product line ‘Fusion Holidays’

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