Indusind Bank launches ‘Now in your neighborhood’ campaign in Vadodara

26 Mar 2014 Evaluate

Indusind Bank, one of the fastest growing private sector banks in the country, has launched a multi-faceted branding campaign- ‘Now in your neighborhood’ in Vadodara. The Bank has taken this initiative to broaden its reach and offer its unique customer propositions across the city.

With this campaign, Indusind Bank further reinforces its focus on innovative banking, based on its philosophy of 'Responsive-Innovation'. The bank also opened its 9th branch in Vadodara city at Kareli Baug region. The new branch was inaugurated by – Mayor & Deputy Mayor of Baroda in the presence of other bank officials.

The Bank is reaching out to customers at Vadodara through canter road shows, display hoardings, billboards and many other interesting engagement programs at malls and popular hubs - all in local flavour to reach the Vadodara population. The bank has also initiated a radio campaign to spread awareness about its new banking solutions.

The Bank currently has 9 branches & 22 ATMs in the city limits and further plans to enhance its distribution network in Vadodara. The bank also has plans to open three to four branches in the next six months. Indusind bank offers 6% p.a. interest on Savings Account. This is 2% additional to the regular 4% interest which is provided by all other major banks of the country.

The bank has reported 29.79% rise in its net profit at Rs 346.90 crore for the quarter as compared to Rs 267.27 crore for the same quarter in the previous year. Total income of the bank has increased by 21.67% at Rs 2623.76 crore for quarter under review as compared to Rs 2156.29 crore for the quarter ended December 31, 2012.

Indusind Bank Share Price

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