The company was originally incorporated as “Aspire & Innovative Advertising Private Limited” on July 31, 2017 under the provisions of the Companies Act, 2013 with the Registrar of Companies, Central Registration Centre. Subsequently, pursuant to Special Resolution passed by the Shareholders at the Extra Ordinary General Meeting, held on December 04, 2023 the company was converted into a Public Limited Company and consequently the name of the company was changed from “Aspire & Innovative Advertising Private Limited” to “Aspire & Innovative Advertising Limited” vide a fresh certificate of incorporation consequent upon conversion from private company to public company dated December 12, 2023 issued by the Registrar of Companies, Delhi.

Aspire & Innovative Advertising is engaged in the business of trading of wide range of consumer durables like kitchen appliances, home appliances, white goods, mobile phones and its accessories, solar products etc. of multiple renowned brands such as Bajaj, Prestige, Vivo, Samsung, Crompton, Whirlpool, Hindware, Havells and many more. Its range of products are offered at different price points to meet diverse customer requirements across India along with delivery of products mainly in the rural and semi urban areas. It provides one platform that bring multiple brands under one umbrella so as to fulfil the requirements of the customer thus, improving their lifestyles.

The company started its business in 2017 with an objective of providing basic but advanced products to India’s rural and semi urban population along with product delivery up to customers’ doorstop, in rural and semi urban areas of the country with focus on un-banked and underbanked customer segments through partners working in this space. To achieve this objective, in addition to its sales team, it sells its product majorly through intermediaries i.e. Non - Banking Financial Companies (NBFCs), Micro Finance Institutions (MFIs) and there is no other trading platform for selling of products. It has entered into commercial arrangements with a large number of intermediaries like Non-Banking Financial Companies (NBFCs), Non-Banking Financial Companies (NBFCs)- Micro Finance Institutions (MFIs) along with Warehousing and Transportation facilities in 16 states in India. 

The company operates an asset light business model, where its major expenditure is for payment of facilitation fees & commission to these intermediaries for their services which include services like marketing of its products to their existing customer base in rural and semi urban communities, allowing its field staff & trainers to interact with their customers, collation of expected demand and providing banking and financial services to them for buying its products. Based on such expected demand, it places orders with related product companies to deliver the required products at its different warehouses across various states of India. For the purpose of storing and then delivering the products to customers, it has warehousing and transporting facility in 16 states of India from where it delivers these products at doorsteps of customers, mostly in the rural and semi-urban areas.

Business area of the company

The company deals in consumer durables, including kitchen appliances, home appliances, white goods, mobile phones and accessories, solar products, and more. They deal in products from renowned brands such as Bajaj, Prestige, Vivo, Samsung, Crompton, Whirlpool, Hindware, Havells, and many others.

Key events

• 2020-21: Crossed Revenue of Rs 100 crore.
• 2022-23: Crossed Revenue of Rs 300 crore.
• 2023: Conversion of the Company from Private Limited to Public Limited Company.