Birla Power Solutions Ltd Stock Analysis

Birla Power Solutions (BPSL) was established in April1984 in collaboration with globally renowned Yamaha Motor Company, Japan, by the dynamic visionary late Ashok Birla. The company has many a firsts to its credit. It was the first company to manufacture portable generators in India in 1986. The company has the expertise of manufacturing 2-stroke as well as 4-stroke engines. The company is presently producing a wide range of generators catering to the power requirements of 500W to 40KW being fuelled by variety of fuel options like kerosene, petrol, diesel, LPG, CNG, biogas, etc. It was the first company to roll out self-start gensets and became the first company to launch emission compliant generators under the brand name -- Birla Ecogen -- once again taking a step ahead, to launch low-noise gensets, complying with phase-II noise norms and entering a new era of silent technology gensets.

BPSL is committed to provide total power solution depending upon the customer's needs by manufacturing portable generators, inverters, home UPS. To provide complete power solution to its esteemed customers under one roof, the company has recently started opening power shopee across the country.

To support the farming community, it includes water pumps and multi purpose engines and its application products such as power sprayers and needle vibrators and lawn mowers, under the brand name ‘Ecoshakti’. The company also has plans to increase its range of pumpsets and sprayers in the lower power range.

BPSL has recently launched power tiller under the brand name 'Birla Harit'. The diesel engine of 11.5 HP used in it has been manufactured by Yanmar, with their latest technology. This power tiller will be very useful particularly to farmers having small and medium land holdings. The products are extremely compact, light weight, portable and efficient and shall be very popular in the farming community because of their reliability, low maintenance and low running cost.

To match with the market requirements, the company has launched two new products in portable genset segment with the capacity of 900 VA and 5 KVA. With continuous in-house R&D, BPSL has also developed the technology of reduction of heating effect generated inside the generators.

The company exports a significant percentage of its production to various countries around the globe. Both generators as well as multi purpose engines are gaining increasing acceptance in the African sub-continent, Middle East and Far East countries. Its products are sold in competition with known and renowned international brand names.

The modern manufacturing unit is established near Dehradun (Uttaranchal) in a very scenic and serene backdrop of hills and forest, with a capacity of 1,25,000 smaller gensets and 75,000 multi-purpose engines and higher KVA Gensets of 20,000 units per annum. The total area of the factory is 1,50,000 square meters and the covered area is 17,000 square meters. The connected load is 1550 KVA. Though the power availability in the region is good, the company has DG sets of 850 KVA as stand by captive power.

The alternator shop has fully automatic machines capable of producing single phase self excited synchronous alternators up to the capacity of 4.5 KVA. The machine shop has 79 machines, of which ten are CNC such as CNC Lathes, CNC Machining Centre & CNC Drill Tap Centre. The paint shop is having Dip Phosphating to accommodate up to the cube size of 800 mm and conveyorised electrostatic spray painting along with thermic fluid baking for cube size of 600 mm.

The company has 550 employees, out of which around 200 are skilled workmen. Most of them are ITI educated, and the work culture at the factory is very cordial. There has been no loss of production due to Industrial issues for the last three years as all employees at all levels are partners in progress. It also extends same philosophy to share benefits of our existing and innovative products with its channel partners, further extended to its valued customers across the globe.

In the year 2002, the company has acquired the stake of Yamaha Motor Company Japan. BPSL has become one of the few Indian companies to buy out the equity of its MNC partner. Today, the company has become totally self sufficient in all aspects. BPSL is entering into a new era with constant emphasis on state of the art R&D and insistence on quality products.

Products of the company

• Silent Portable Generators
• Higher Capacity Silent Generators
• Alternate Fuel Based Generators
• Multi Purpose Engines (MPEs)
• Pumpsets
• Sprayer
• Inverters
• Batteries
• Power Tiller
• Lawn Mower

Certification/ Recognition

The company got ISO 9002 certification in October’1998, and has also been awarded ISO14001 certification.