SORIL Infra Resources Ltd. - (Amalgamated) (SORILINFRA) Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating

In 2005 Piramyd Retail Ltd, a part of Pirmal Group was incorporated, which through a business transfer agreement acquired lifestyle retail business of Piramyd Retail and Merchandising Pvt Ltd and food retail business of Crossroads Shoppertainment Pvt Ltd. In 2007 the company received an open offer from Indiabulls Wholesale Services Limited along with Indiabulls Real Estate Limited to acquire up to 40 32 750 fully paid-up equity shares representing 20% of post acquisition capital of Piramyd Retail Limited at a price of Rs.74.73 per fully paid-up shares through which Indiabulls Wholesale Services had acquired 63.92% stake in the company.Finally in 2008 the name of the company was changed to its present ‘Indiabulls Retail Services’.

The whole concept of shopping has changed in terms consumer buying behavior and leading in a revolution in shopping. Modern retail has entered India in the form of sprawling shopping centers, multi-storied lifestyle malls and huge complexes offer shopping, entertainment and food all under one large roof.

A retail business works on a network environment because the stores connect to one another as well as to supplier sites. This is because in the retail business quick response is the key to success. Retail is buzzing with lot of excitement and euphoria. The market is growing and government policies are becoming more favorable and emerging technologies are facilitating operations.

Indiabulls Retail Services is the retail arm of Indiabulls Group, a business conglomerate catering to the entire Indian consumption space. Indiabulls Retail operates multiple retail formats in both the value and lifestyle segments of the Indian consumer market.

The company has forayed into multiple formats, which include Indiabulls Megastores (in the process of being re-branded) -- a chain of lifestyle stores, “Happystore” -- a newly launched  hyper format offering great value for money on daily needs, apparels, home and appliances. The company already has operational stores at Pune, Nagpur & Faridabad (NCR) .The company plans to stretch its footprint across the nation with the addition of more such stores.

Indiabulls Megastores

Indiabulls Megastore has a number of products of international and local repute to meet the varied the shopping need customers. With so many choices today, shoppers are looking for retailers that stand out from the crowd. Indiabulls Megastores are aggressively driving to deliver a differentiated shopping experience with unique merchandise, fashion brands, interesting stores, excellent service and breakthrough marketing and special events.

They position their selves as a trendy, youthful and vibrant brand that offers customers a wide variety of merchandise at exceptional value for money. Their vision is to operate as a dynamic national brand while focusing on the customer offering in each store location.

Happystore

Happystore has a great selection of fresh, high-quality products at an everyday fair price, along with speedy transactions in a clean, safe, friendly shopping environment.  With great service and large selection of items, they make it easy and convenient when one is in a hurry. Happystore has the right products for at convenient locations, meeting the daily shopping needs as a convenience store. Their stores take pride in the quality, products and services they offer in their stores.

The stores offer a broad selection of the best brands. Their mission is to provide superior convenience and service to help make customers' lives easier.

Products offered by the company:

Indiabulls Megastores:

• Accessories
• Fragrances
• Cosmetics
• Footwear
• Home furnishing
• Decor products
• Menswear
• Women’s wear
• Kid’s wear
• Gifts.

Happystore:

• Groceries
• Daily need products.