SEBI Reg. Investment Advisor

Download App

MoneyWorks4Me

Bluestone Jewellery And Lifestyle Ltd (BLUESTONE)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544484 NSE: BLUESTONE Diamond & Jewellery | Small Cap | Bluestone Jewellery Share Price

₹529.65 9.45 (1.82%)

As on 24-Jun'26 16:59

Bluestone Jewellery And Lifestyle Ltd (BLUESTONE)

Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating BSE: 544484 NSE: BLUESTONE Diamond & Jewellery | Small Cap | Bluestone Jewellery Share Price

₹529.65 9.45 (1.82%)

As on 24-Jun'26 16:59

Key Metrics
Valuation Multiples
Market Cap
₹8,072 Cr.
Current Price
₹529.7
52-Week Low / High
₹400 / 793
TTM EPS
₹1.7
TTM Sales
₹2,441 Cr.
Book Value per Share
₹119.3
P/E Ratio
310.46
Industry PE
53.2
Price to Book (P/B)
4.44
Higher than its 5-year historical median
Price to Sales (P/S)
3.31
Higher than its 5-year historical median
EV/EBITDA
18.75
Higher than its 5-year historical median
Dividend Yield
0%
Profitability Efficiency
Return on Equity (ROE)
-40.21%
Return on Capital Employed (ROCE)
-0.68%
Return on Assets (ROA)
-7.32%
Operating Profit Margin
4.4%
Net Profit Margin
-12.38%
Gross Profit Margin
-4.1%
Growth Momentum
1-yr vs 3-yr growth
Sales Growth (1 Year)
Slowing versus 3-year growth rate
39.83%
Operating Profit Growth (1 Year)
-
42.64%
Net Profit Growth (1 Year)
-
-
Asset Quality
Promoter Holding
16.27%
Pledged shares (%) of Promoter's holding (%)
37.21%
Reserves
₹1,803 Cr.
Equity
₹15.2 Cr.
Face Value
₹1
All Time Low / High
₹400.40 / 793.00

Bluestone Jewellery And Lifestyle stock performance

Key Ratios
mw4me loader

Check Before You Invest

Quality

Locked
Login to view analysis.

Valuation

Locked
Login to view analysis.

Price Trend

Locked
Login to view analysis.
Q.1 Is Bluestone Jewellery And Lifestyle Ltd a good quality company?
Bluestone Jewellery And Lifestyle Ltd is a weak quality company, based on a inconsistent multi-year financial track record.

This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.

We have analysed the performance of the company on the following:

  • How has it performed on generating Profits?

    By checking its Revenue growth, Gross, Operating and Net Margins compared to its last 5-year median.

  • How efficiently has it utilized Capital?

    By checking its ROCE, ROA, ROE and its Cash Conversion Cycle.

  • How is it managing its Debt?

    By checking its Debt to Equity and Cash Flow from Operations.

How does Bluestone Jewellery And Lifestyle Ltd performance compare with that of its Peers?
Q.1 Revenue growth of Bluestone Jewellery And Lifestyle Ltd vs industry peers?
Bluestone Jewellery And Lifestyle Ltd revenue CAGR is 47.33%, compared to the industry median CAGR of 3.81%, indicating faster growth and gaining its market share.
Q.1 Promoter shareholding and pledge status of Bluestone Jewellery And Lifestyle Ltd?
Promoters hold 16.27% of the Bluestone Jewellery And Lifestyle Ltd, with 37.21% of their stake pledged, indicating high pledge risk.
Q.1 Stock return of Bluestone Jewellery And Lifestyle Ltd over the last decade?
Over the last - year(s), the stock has delivered a CAGR of N/A% based on the current price.

10 Year X-Ray : Login to view analysis.

Analysis of Financial Track Record (Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end)

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Bluestone Jewellery And Lifestyle Ltd has not performed well majority of the past ten years indicating its past ten year financial track record is not good

Value Creation

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
ROCE % -402.5%-157.8%-100.8%-128.4%-57.3%-96.9%-2,432.5%-42.3%-0.5%-0.7%-
Value Creation
Index
-30.8-12.7-8.5NA-5.2NANANA-1.0-1.1-

Growth Parameters

Sales 1001131791962552454617711,2661,7702,441
Sales YoY Gr.-12.1%58.9%9.4%30.4%-4.1%88.7%67.1%64.2%39.8%-
Adj EPS -58-79.2-65-54.6-19.4-34.2-698.8-92-79.1-61.81.7
YoY Gr.-NANANANANANANANANA-
BVPS (₹) 11.857.620.3-5.22.8-640.9-1,020.8-65.8161.2226.4119.3
Adj Net
Profit
-72.2-98.5-80.9-50.3-24.2-31.5-1,269-167-144-21826
Cash Flow from Ops. -62.6-110-71.5-40.1-18.538.725.127.1-181-665-
Debt/CF from Ops. -0-0.2-0.1-0.4-0.714.977.116.6-4.8-1.7-

CAGR

9 Years 5 Years 3 Years 1 Years
Sales 37.6%47.3%56.6%39.8%
Adj EPS NANANANA
BVPS38.8%141.6%NA40.4%
Share Price - - - -

Key Financial Parameters

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
Return on
Equity %
-513.4-198.2-131.4-174.7-115.611.6105.417.5-95-33.81
Op. Profit
Mgn %
-71.4-83-42.8-26.2-7.2-6.8-267.9-7.24.24.415.2
Net Profit
Mgn %
-71.9-87.5-45.2-25.7-9.5-12.9-275-21.7-11.3-12.31.1
Debt to
Equity
0.10.20.311.81.3-1-1-42.71.40.1
Working Cap
Days
5779819093135136188331413350
Cash Conv.
Cycle
16232221244456107169244116

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Sales1001131791962552454617711,2661,770
Operating Expenses + 1722062552472732611,6978261,2121,694
Manufacturing Costs5511711184185124
Material Costs85971511652051703125257541,098
Employee Cost 2847413426234191138202
Other Costs 5456634634571,325169235269
Operating Profit -72-93-76-51-18-17-1,236-565376
Operating Profit Margin (%) -71.4%-83.0%-42.8%-26.2%-7.2%-6.8%-267.0%-7.2%4.2%4.3%
Other Income + 33511815173860
Exceptional Items 0000000000
Interest 1223391967138208
Depreciation 1444413226295147
Profit Before Tax -71-97-78-57-24-31-1,261-167-142-219
Tax 000-7007000
Profit After Tax -71-97-78-50-24-31-1,268-167-142-219
PAT Margin (%) -70.3%-86.1%-43.5%-25.7%-9.5%-12.9%-274.0%-21.7%-11.2%-12.4%
Adjusted EPS (₹)-56.7-77.9-62.6-54.6-19.4-34.2-696.0-92.1-78.3-62.2
Dividend Payout Ratio (%)0%0%0%0%0%0%0%0%0%0%

Valuation of Bluestone Jewellery - Standalone

YTD 1Y 3Y 5Y 10Y Max
mw4me loader

YTD 1Y 3Y 5Y 10Y Max
mw4me loader

YTD 1Y 3Y 5Y 10Y Max
mw4me loader

YTD 1Y 3Y 5Y 10Y Max
mw4me loader

mw4me loader

Analyst's Notes

data not found
No data found!

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25

Equity and Liabilities

Shareholders Fund + 187731210-589-1,857-112319824
Share Capital 466671192830
Reserves 157225-53-590-1,858-121291794
Debt +0901185761,927369698727
Long Term Debt090505751,83644185197
Short Term Debt00068290325512529
Minority Interest0000000000
Trade Payables1410101929377378217165
Others Liabilities 9203933532024189201,2201,820
Total Liabilities 421168064992265611,2552,4533,535

Fixed Assets

Net Fixed Assets +67687752154455851,013
Gross Block913162225882505397711,328
Accumulated Depreciation26101418133595186315
CWIP 00012001175
Investments 570000000078
Inventories1015181732651663959911,653
Trade Receivables213111825126
Cash Equivalents 136276951101259106177
Others Assets 5162621303373155752603
Total Assets 421168064992265611,2552,4533,535

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Cash Flow From Operating Activity + -63-110-72-40-18392527-181-665
PBT -71-97-78-57-24-31-1,261-167-142-219
Adjustment -19171810171,231137224346
Changes in Working Capital 9-22-11-1-4535658-261-784
Tax Paid 0-0-0-0-0-0-0-1-2-8
Cash Flow From Investing Activity + -5-6871-5-5-43-71-205-382-91
Capex -6-5-3-71-6-22-71-82-166
Net Investments 1-6200-3-37-51-139-32855
Others 00741-40262820
Cash Flow From Financing Activity + 76172182624945196595740
Net Proceeds from Shares 00322100090109
Net Proceeds from Borrowing 016-100-65140012
Interest Paid -1-2-2-3-3-1-3-43-106-153
Dividend Paid 0000000000
Others 77158-2933534230701771
Net Cash Flow 9-617-1905-11832-16

Financial Ratio

PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Ratios
ROE (%)-641.84-224.46-160.68-490.460N/AN/AN/A-164.23-40.21
ROCE (%)-402.5-157.78-100.84-128.44-57.27N/AN/AN/A-0.47-0.68
Asset Turnover Ratio31.441.832.713.121.51.170.850.680.59
PAT to CFO Conversion(x)N/AN/AN/AN/AN/AN/AN/AN/AN/AN/A
Working Capital Days
Receivable Days5.505.704.2012.3020.8015.502.901.400.500.80
Inventory Days36.3039.7033.4033.2035.6072.9091.60132.90199.90272.60
Payable Days47.3045.5024.5032.6042.5070.5064.6052.7071.4063.40

Management X-Ray

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.0037.2137.2137.21
* Pledged shares as % of Promoter's holding (%)

Top 5 Mutual Funds Holding

Last Visited Stocks

Announcements

Bluestone Jewellery And Lifestyle Ltd FAQs

The current trading price of Bluestone Jewellery on 24-Jun-2026 16:59 is ₹529.6.

Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 23-Jun-2026 the market cap of Bluestone Jewellery stood at ₹8,072 Cr

The latest P/E ratio of Bluestone Jewellery as of 23-Jun-2026 is 310.5.

The latest P/B ratio of Bluestone Jewellery as of 23-Jun-2026 is 4.44.

The 52-week high of Bluestone Jewellery is ₹793.0 and the 52-week low is ₹400.4.

The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Bluestone Jewellery is ₹2,441 ( Cr.) .

Past 10 year’s financial track record analysis by Moneyworks4me indicates that Bluestone Jewellery And Lifestyle Ltd is a below average quality company.

The key valuation ratios of Bluestone Jewellery And Lifestyle Ltd's currently when compared to its past seem to suggest it is in the Overvalued zone.

The Price Trend analysis by MoneyWorks4Me indicates it is Semi Strong which suggest that the price of Bluestone Jewellery And Lifestyle Ltd is likely to Rise-somewhat in the short term. However, please check the rating on Quality and Valuation before investing.

About Bluestone Jewellery And Lifestyle Ltd

Bluestone Jewellery and Lifestyle Limited was originally incorporated as ‘New Age E Commerce Services Private Limited’, a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the RoC on July 22, 2011. Subsequently, the name of the company was changed to ‘BlueStone Jewellery and Lifestyle Private Limited’, pursuant to a fresh certificate of incorporation issued by the RoC on November 25, 2013. Thereafter, the company was converted to a public limited company and the name of the company was changed to ‘BlueStone Jewellery and Lifestyle Limited’ pursuant to a fresh certificate of incorporation dated November 8, 2024 issued by the RoC.

The company offers contemporary lifestyle diamond, gold, platinum and studded jewellery under its flagship brand, BlueStone. It is a digital first direct-to-consumer (DTC) brand focussed on ensuring a seamless omnichannel experience for customers and are the second largest digital-first omni-channel jewellery brand in India. It retails its products through its website www.bluestone.com and its mobile application available on iOS and Google Play Store, in addition to its pan-India network of stores.

Its wide range of product offerings includes rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains cater to diverse customer segments and are retailed at varied price points. It offers customers an omni-channel experience with an endeavour to ensure a smooth and consistent shopping experience across various touchpoints. Its omni-channel approach caters to customers preferences and convenience and endeavours to ensure that the purchase of jewellery is a personalized and intimate experience. In its experience, an omni-channel approach allows customers to have a cohesive shopping experience by offering them the ability to browse its products online, get assistance in-store, and make purchase decisions either online or at its stores in-person.

Business area of the company

The company offers contemporary lifestyle diamond, gold, platinum and studded jewellery under its flagship brand, BlueStone. The company carries on its business under the brand name of ‘BlueStone’.

History and milestones

  • 2011: Establishment of the company’s first office at Bengaluru, Karnataka
  • 2012: Commencement of the company’s online channel of business.
  • 2012: Establishment of the company’s office in Mumbai, Maharashtra.
  • 2012: Establishment and expansion of the manufacturing unit in Mumbai, Maharashtra.
  • 2014: Online retail channel expanded to cover 12,600 PIN codes.
  • 2015: Establishment of additional manufacturing facility in Mumbai, Maharashtra.
  • 2018: Commencement of omnichannel business model with the launch of first exclusive brand outlet in New Delhi.
  • 2021: Establishment of 50th store.
  • 2022: Establishment of 100th store.
  • 2022: Establishment of additional manufacturing facility in Jaipur, Rajasthan.
  • 2023: Establishment of 150th store.
  • 2024: Achieved store retail presence across 26 states / union territories.
  • 2024: Crossed annual revenue of Rs 10,000 million in Fiscal 2024.
  • 2024: Onboarding of more than half million customers since incorporation.
  • 2024: Establishment of 250th store.

To get DeciZen Rating of 3,500+ Stocks based on their Quality, Valuation and Price Trend Login Now

About MoneyWorks4Me

MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.

Our Vision

To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.

What Makes MoneyWorks4Me Different

Our Approach: Ensuring compounding work its magic on client portfolio.

MoneyWorks4Me ensures this through: