Bluestone Jewellery And Lifestyle Ltd (BLUESTONE) Stock Analysis: Valuation, Latest Results, Financial Ratios & DeciZen Rating

BSE: 544484 | NSE: BLUESTONE | Diamond & Jewellery | Small Cap

Bluestone Jewellery Share Price

532.75 -15.05 -2.75%
as on 05-Dec'25 13:23

Bluestone Jewellery And Lifestyle Ltd (BLUESTONE) Stock Analysis: Valuation, Latest Results, Financial Ratios & DeciZen Rating

BSE: 544484 | NSE: BLUESTONE | Diamond & Jewellery | Small Cap

DeciZen - make an informed investing decision on Bluestone Jewellery

Based on:

Overall Rating
Bole Toh

1. Quality

2. Valuation

Overvalued

3. Price Trend

Bluestone Jewellery And Lifestyle stock performance -

Key Ratios
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P/E Ratio (SA):
0.00
Market Cap:
8,289.3 Cr.
52-wk low:
508.6
52-wk high:
793

Is Bluestone Jewellery And Lifestyle Ltd an attractive stock to invest in?

1. Is Bluestone Jewellery And Lifestyle Ltd a good quality company?

Past 10 year’s financial track record analysis by Moneyworks4me indicates that Bluestone Jewellery And Lifestyle Ltd is a below average quality company.

2. Is Bluestone Jewellery And Lifestyle Ltd undervalued or overvalued?

The key valuation ratios of Bluestone Jewellery And Lifestyle Ltd's currently when compared to its past seem to suggest it is in the Overvalued zone.

3. Is Bluestone Jewellery And Lifestyle Ltd a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of Bluestone Jewellery And Lifestyle Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.

10 Year X-Ray of Bluestone Jewellery:

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.

Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Bluestone Jewellery And Lifestyle Ltd has not performed well majority of the past ten years indicating its past ten year financial track record is not good

Value Creation

Value Creation Index Colour Code Guide

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
ROCE % -402.5%-157.8%-100.8%-128.4%-57.3%-55.8%-4,705%-51.3%-0.5%-0.7%-
Value Creation
Index
-30.8-12.7-8.5NA-5.2NANANA-1.0-1.1-

Growth Parameters

Growth Parameters Colour Code Guide

Sales 1001131791962552454617711,2661,7701,770
Sales YoY Gr.-12.1%58.9%9.4%30.4%-4.1%88.7%67.1%64.2%39.8%-
Adj EPS -58-79.2-65-54.6-19.4-34.2-698.8-92-79.1-61.8-14.5
YoY Gr.-NANANANANANANANANA-
BVPS (₹) 11.857.620.3-5.22.8-640.9-1,020.8-65.8161.2226.4111
Adj Net
Profit
-72.2-98.5-80.9-50.3-24.2-31.5-1,269-167-144-218-219
Cash Flow from Ops. -62.6-110-71.5-40.1-18.538.725.127.1-181-665-
Debt/CF from Ops. -0-0.2-0.1-0.4-0.715.873.816.6-4.8-1.7-

CAGR

CAGR Colour Code Guide

9 Years 5 Years 3 Years 1 Years
Sales 37.6%47.3%56.6%39.8%
Adj EPS NANANANA
BVPS38.8%141.6%NA40.4%
Share Price - - - -

Key Financial Parameters

Performance Ratio Colour Code Guide

Mar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25TTM
Return on
Equity %
-513.4-198.2-131.4-174.7-115.611.6105.417.5-95-33.8-8.6
Op. Profit
Mgn %
-71.4-83-42.8-26.2-7.2-6.8-267.9-7.24.24.44.3
Net Profit
Mgn %
-71.9-87.5-45.2-25.7-9.5-12.9-275-21.7-11.3-12.3-12.4
Debt to
Equity
0.10.20.311.81.3-1-1-42.71.40.1
Working Cap
Days
5779819093135136188331413263
Cash Conv.
Cycle
16222221244456107169243100

Recent Performance Summary

Sales growth is growing at healthy rate in last 3 years 56.55%

Sales growth is good in last 4 quarters at 18.72%

Return on Equity is Poor

Latest Financials - Bluestone Jewellery And Lifestyle Ltd.

Standalone Consolidated
TTM EPS (₹) -14.5 -14.7
TTM Sales (₹ Cr.) 1,770 1,770
BVPS (₹.) 111 110.3
Reserves (₹ Cr.) 1,665 1,654
P/BV 4.93 4.97
PE 0.00 0.00
From the Market
52 Week Low / High (₹) 508.60 / 793.00
All Time Low / High (₹) 508.60 / 793.00
Market Cap (₹ Cr.) 8,289
Equity (₹ Cr.) 15.1
Face Value (₹) 1
Industry PE 63.7

Management X-Ray of Bluestone Jewellery:

Shareholding Pattern

Promoter's Holding & Share Pledging

Pledged *0.0037.21
* Pledged shares as % of Promoter's holding (%)

Valuation of Bluestone Jewellery - Standalone Basis

YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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YTD 1Y 3Y 5Y 10Y Max
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Event Update

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Analyst's Notes

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No data found!

Key Ratios of Bluestone Jewellery

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Sales1001131791962552454617711,2661,770
Operating Expenses 1722062552472732611,6978261,2121,694
Manufacturing Costs551171118418599
Material Costs85971511652051703125257541,098
Employee Cost 2847413426234191138202
Other Costs 5456634634571,325169235294
Operating Profit -72-93-76-51-18-17-1,236-565376
Operating Profit Margin (%) -71.4%-83.0%-42.8%-26.2%-7.2%-6.8%-267.0%-7.2%4.2%4.3%
Other Income 33511815173860
Interest 1223391967138208
Depreciation 1444413226295147
Exceptional Items 0000000000
Profit Before Tax -71-97-78-57-24-31-1,261-167-142-219
Tax 000-7007000
Profit After Tax -71-97-78-50-24-31-1,268-167-142-219
PAT Margin (%) -70.3%-86.1%-43.5%-25.7%-9.5%-12.9%-274.0%-21.7%-11.2%-12.4%
Adjusted EPS (₹)-56.7-77.9-62.6-54.6-19.4-34.2-696.0-92.1-78.3-62.2
Dividend Payout Ratio (%)0%0%0%0%0%0%0%0%0%0%

Balance Sheet

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25

Equity and Liabilities

Shareholders Fund 187731210-589-1,857-112319824
Share Capital 466671192830
Reserves 157225-53-590-1,858-121291794
Minority Interest0000000000
Debt0901185761,844369698727
Long Term Debt090505751,83644185197
Short Term Debt0006828325512529
Trade Payables1410101929377378217165
Others Liabilities 9203933532015019201,2201,820
Total Liabilities 421168064992265611,2552,4533,535

Fixed Assets

Gross Block913162225882505397711,328
Accumulated Depreciation26101418133595186315
Net Fixed Assets 67687752154455851,013
CWIP 00012001175
Investments 570000000078
Inventories1015181732651663959911,653
Trade Receivables213111825126
Cash Equivalents 136276951101259106177
Others Assets 5162621303373155752603
Total Assets 421168064992265611,2552,4533,535

Cash Flow

(All Figures are in Crores.)
PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Cash Flow From Operating Activity -63-110-72-40-18392527-181-665
PBT -71-97-78-57-24-31-1,261-167-142-219
Adjustment -19171810171,231137224346
Changes in Working Capital 9-22-11-1-4535658-261-784
Tax Paid 0-0-0-0-0-0-0-1-2-8
Cash Flow From Investing Activity -5-6871-5-5-43-71-205-382-91
Capex -6-5-3-71-37-51-71-82-166
Net Investments 1-6200-3-6-22-139-32855
Others 00741-40262820
Cash Flow From Financing Activity 76172182624945196595740
Net Proceeds from Shares 003221010090109
Net Proceeds from Borrowing 016-100-601014112
Interest Paid -1-2-2-3-31-3-43-106-153
Dividend Paid 0000000000
Others 77158-2933-247230560771
Net Cash Flow 9-617-1905-11832-16

Finance Ratio

PARTICULARSMar'16Mar'17Mar'18Mar'19Mar'20Mar'21Mar'22Mar'23Mar'24Mar'25
Ratios
ROE (%)-641.84-224.46-160.68-490.460N/AN/AN/A-164.23-40.21
ROCE (%)-402.5-157.78-100.84-128.44-57.27N/AN/AN/A-0.47-0.68
Asset Turnover Ratio31.441.832.713.121.51.170.850.680.59
PAT to CFO Conversion(x)N/AN/AN/AN/AN/AN/AN/AN/AN/AN/A
Working Capital Days
Receivable Days6641221153111
Inventory Days36403333367392133200273
Payable Days47462433427065537163

Bluestone Jewellery And Lifestyle Ltd Stock News

Bluestone Jewellery And Lifestyle Ltd FAQs

The current trading price of Bluestone Jewellery on 05-Dec-2025 13:23 is ₹532.8.
Market capitalization or market cap is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 04-Dec-2025 the market cap of Bluestone Jewellery stood at ₹8,289.3.
The latest P/E ratio of Bluestone Jewellery as of 04-Dec-2025 is 0.00.
The latest P/B ratio of Bluestone Jewellery as of 04-Dec-2025 is 4.93.
The 52-week high of Bluestone Jewellery is ₹793.0 and the 52-week low is ₹508.6.
The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Bluestone Jewellery is ₹1,770 ( Cr.) .

About Bluestone Jewellery And Lifestyle Ltd

Bluestone Jewellery and Lifestyle Limited was originally incorporated as ‘New Age E Commerce Services Private Limited’, a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the RoC on July 22, 2011. Subsequently, the name of the company was changed to ‘BlueStone Jewellery and Lifestyle Private Limited’, pursuant to a fresh certificate of incorporation issued by the RoC on November 25, 2013. Thereafter, the company was converted to a public limited company and the name of the company was changed to ‘BlueStone Jewellery and Lifestyle Limited’ pursuant to a fresh certificate of incorporation dated November 8, 2024 issued by the RoC.

The company offers contemporary lifestyle diamond, gold, platinum and studded jewellery under its flagship brand, BlueStone. It is a digital first direct-to-consumer (DTC) brand focussed on ensuring a seamless omnichannel experience for customers and are the second largest digital-first omni-channel jewellery brand in India. It retails its products through its website www.bluestone.com and its mobile application available on iOS and Google Play Store, in addition to its pan-India network of stores.

Its wide range of product offerings includes rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains cater to diverse customer segments and are retailed at varied price points. It offers customers an omni-channel experience with an endeavour to ensure a smooth and consistent shopping experience across various touchpoints. Its omni-channel approach caters to customers preferences and convenience and endeavours to ensure that the purchase of jewellery is a personalized and intimate experience. In its experience, an omni-channel approach allows customers to have a cohesive shopping experience by offering them the ability to browse its products online, get assistance in-store, and make purchase decisions either online or at its stores in-person.

Business area of the company

The company offers contemporary lifestyle diamond, gold, platinum and studded jewellery under its flagship brand, BlueStone. The company carries on its business under the brand name of ‘BlueStone’.

History and milestones

  • 2011: Establishment of the company’s first office at Bengaluru, Karnataka
  • 2012: Commencement of the company’s online channel of business.
  • 2012: Establishment of the company’s office in Mumbai, Maharashtra.
  • 2012: Establishment and expansion of the manufacturing unit in Mumbai, Maharashtra.
  • 2014: Online retail channel expanded to cover 12,600 PIN codes.
  • 2015: Establishment of additional manufacturing facility in Mumbai, Maharashtra.
  • 2018: Commencement of omnichannel business model with the launch of first exclusive brand outlet in New Delhi.
  • 2021: Establishment of 50th store.
  • 2022: Establishment of 100th store.
  • 2022: Establishment of additional manufacturing facility in Jaipur, Rajasthan.
  • 2023: Establishment of 150th store.
  • 2024: Achieved store retail presence across 26 states / union territories.
  • 2024: Crossed annual revenue of Rs 10,000 million in Fiscal 2024.
  • 2024: Onboarding of more than half million customers since incorporation.
  • 2024: Establishment of 250th store.

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