Deepa Jewellers was originally incorporated as ‘Deepa Jewellers Private Limited’ a private limited company under the Companies Act, 2013 pursuant to a certificate of incorporation dated May 5, 2016, issued by the Registrar of Companies, Central Registration Centre.

Deepa Jewellers is an organized business-to-business (B2B) company, engaged in designing, getting its jewellery manufactured, and supplying gold jewellery to other businesses such as retail chains and standalone stores, rather than selling directly to end customers. It designs its jewellery through a team of in-house designers who develop new products tailored to customer requirements, prevailing market trends and regional preferences enabling it to offer a diverse and customized product portfolio. It processes its gold jewellery through an outsourced manufacturing model, supported by a network of karigars, who undertake its manufacturing activities. 

Under this model, it supplies raw materials including gold, alloys, and precious stones to the karigars, who manufacture jewellery in accordance with its designs and specifications and return the finished ornaments i.e ready to sell jewellery ornaments, to it in consideration for making charges. This approach provides operational flexibility and scalability to meet business demands without requiring significant capital investment. Further, the finished gold jewellery supplied by the company, is hallmarked, signifying that it has been certified for purity in accordance with applicable regulatory standards, thereby providing assurance as to the quality and authenticity of the gold used. The company is engaged in the business of processing and supplying 22 karat gold jewellery, job-work services and trading of jewellery and related products. It designs, processes and supplies a wide range of hallmarked plain gold and precious stone studded jewellery.

Business area of the company

Deepa Jewellers is principally engaged in the organized business-to-business designing, processing of, and supplying hallmarked gold jewellery. The company is engaged in the business of processing 22 karat gold jewellery, job-work services and in the trading of jewellery and related products. The company is one of the key processors and suppliers of Vaddanam and CNC machine-cut bangles. 

Products of the company

• Vaddanam (waist belts)
• CNC machine cut bangles
• Gents kada
• Vanky (armlet)
• Dandpatti (bajuband)
• Gundlamala haaram
• Gundlamala necklace
• Kangan
• Earring
• Mangtika (forehead pendant)
• Maatil (ear chain)
• Champasaralu (ear to hair chain)
• Jada (braid ornament)
• Ring
• Bracelet

History and milestones

• 2016: Incorporation of the company.
• 2020: Diversified product portfolio by initiating supply of CNC machine-cut bangles and kadas for men.
• 2022: Crossed annual turnover of Rs 5,000.00 million
• 2024: Crossed annual turnover of Rs 10,000.00 million
• 2025: Ordered machinery including real wax 3-D printer, vacuum pressure casting machine and induction melting machine for setting up first in-house manufacturing facility.
• 2025: The company has expanded its geographical market presence by setting up a branch office in Vijayawada, Andhra Pradesh.