Is Senco Gold Ltd (SENCO) a good quality company?

Past 10 year's financial track record analysis by Moneyworks4me indicates that Senco Gold Ltd is a average quality company .

Is Senco Gold Ltd (SENCO) undervalued or overvalued?

The key valuation ratios of Senco Gold Ltd's currently when compared to its past seem to suggest it is in the Fair zone .

What is Senco Gold Ltd (SENCO) share price return in the past 10 years?

Data is not available for this company

Is Senco Gold Ltd (SENCO) a good buy now?

The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of Senco Gold Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.

What is the share price of Senco Gold Ltd (SENCO)?

Company share prices are keep on changing according to the market conditions. The current trading price of Senco Gold Ltd (SENCO) on 05-Dec-2025 12:22:00 at 12:22 is 304.10.

What is the market cap of Senco Gold Ltd (SENCO)?

Market capitalization is determined by multiplying the current market price of a company's shares with the total number of shares outstanding. As of 05-Dec-2025 at 12:22, the market cap of Senco Gold stood at Rs. 5048.25.

What is the P/E ratio of Senco Gold?

The latest standalone P/E ratio of Senco Gold as of 05-Dec-2025 is 20.05.

What is the P/B ratio of Senco Gold Ltd (SENCO)?

The latest standalone P/B ratio of Senco Gold Ltd (SENCO) as of 05-Dec-2025 is 2.38.

What is the 52-week high and low of Senco Gold Ltd (SENCO)?

The 52-week high of Senco Gold Ltd (SENCO) is Rs. 598.02 and the 52-week low is Rs. 227.70.

What is the TTM revenue of Senco Gold Ltd (SENCO)?

The TTM revenue is Trailing Twelve Months sales. The TTM revenue/sales of Senco Gold is Rs. 6763.93 (Cr.).

Senco Gold Ltd (SENCO) - Company Profile, Valuation & Financials

Name: Senco Gold Ltd (SENCO)
Brand: Senco Gold

10 Year X-Ray of Senco Gold:

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end

Value Creation ⓘ

Value Creation Index Colour Code Guide ⓘ

	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25	TTM
ROCE % ⓘ	9.8%	13.7%	18%	15.8%	18.1%	13.9%	19%	17.1%	15.1%	11.3%	-
Value Creation Index ⓘ	-0.3	0.0	0.3	0.1	0.3	0.0	0.4	0.2	0.1	-0.2	-
Growth Parameters ⓘ Growth Parameters Colour Code Guide ⓘ
Sales ⓘ	1,532	1,831	2,215	2,484	2,420	2,660	3,535	4,076	5,230	6,259	6,764
Sales YoY Gr.	-	19.6%	20.9%	12.2%	-2.6%	9.9%	32.9%	15.3%	28.3%	19.7%	-
Adj EPS ⓘ	1.5	3.6	5.4	6.9	8.7	6.8	12.8	14.6	11.9	9.7	15.4
YoY Gr.	-	136.7%	51%	28.2%	25.9%	-21.4%	88.4%	14.1%	-18.8%	-18.1%	-
BVPS (₹) ⓘ	27.1	30.2	37	42.9	50.6	55.4	67.1	83.7	88.5	121.1	129.8
Adj Net Profit ⓘ	16	37.7	57	73	92	72.3	136	163	185	159	252
Cash Flow from Ops. ⓘ	-108	4.1	-48.3	48.5	58.9	182	-73.3	-79.3	-19.2	-206	-
Debt/CF from Ops. ⓘ	-3.9	110.7	-12.1	11.6	9.8	2.9	-11.8	-14.8	-77.9	-8.5	-

CAGR ⓘ

CAGR Colour Code Guide ⓘ

	9 Years	5 Years	3 Years	1 Years
Sales ⓘ	16.9%	20.9%	21%	19.7%
Adj EPS ⓘ	23.1%	2.4%	-8.8%	-18.1%
BVPSⓘ	18.1%	19.1%	21.8%	36.8%
Share Price	-	-	-	-45.6%

Key Financial Parameters ⓘ

Performance Ratio Colour Code Guide ⓘ

	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25	TTM
Return on Equity % ⓘ	5.6	12.2	15.8	16.8	18	12.5	20.5	19.5	15.9	9.5	12.3
Op. Profit Mgn % ⓘ	4.4	6	6.7	6.7	9.4	7.5	8.4	8.2	7.5	6.1	7.3
Net Profit Mgn % ⓘ	1	2.1	2.6	2.9	3.8	2.7	3.9	4	3.5	2.5	3.7
Debt to Equity ⓘ	1.5	1.4	1.5	1.2	1	0.9	1.2	1.2	1.1	0.9	0
Working Cap Days ⓘ	153	156	159	165	192	194	169	193	180	182	146
Cash Conv. Cycle ⓘ	110	114	119	120	134	131	117	135	140	158	55

Recent Performance Summary

Sales growth is growing at healthy rate in last 3 years 20.98%

Debt to equity has declined versus last 3 years average to 0.88

Sales growth is good in last 4 quarters at 19.64%

Return on Equity has declined versus last 3 years average to 12.30%

Net Profit has been subdued in last 3 years -8.79%

	Standalone	Consolidated
TTM EPS (₹)	15.4	15.2
TTM Sales (₹ Cr.)	6,764	6,843
BVPS (₹.) ⓘ	129.8	128.7
Reserves (₹ Cr.) ⓘ	2,044	2,025
P/BV ⓘ	2.38	2.40
PE ⓘ	20.05	20.25

From the Market
52 Week Low / High (₹)	227.70 / 598.02
All Time Low / High (₹)	179.12 / 772.00
Market Cap (₹ Cr.)	5,048
Equity (₹ Cr.)	81.9
Face Value (₹)	5
Industry PE ⓘ	63.7

PARTICULARS	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Sales	1,532	1,831	2,215	2,484	2,420	2,660	3,535	4,076	5,230	6,259
Operating Expenses ⓘ	1,464	1,721	2,066	2,318	2,197	2,479	3,246	3,746	4,835	5,875
Manufacturing Costs	38	41	46	61	63	66	95	92	119	143
Material Costs	1,329	1,576	1,900	2,111	1,996	2,285	2,981	3,422	4,426	5,404
Employee Cost	20	26	40	47	47	52	74	92	108	134
Other Costs ⓘ	77	78	80	99	91	75	97	140	182	195
Operating Profit ⓘ	67	110	149	166	223	182	288	330	394	384
Operating Profit Margin (%)	4.4%	6.0%	6.7%	6.7%	9.2%	6.8%	8.2%	8.1%	7.5%	6.1%
Other Income ⓘ	4	9	11	9	9	15	13	32	43	55
Interest ⓘ	35	41	46	43	63	73	81	98	121	148
Depreciation ⓘ	13	16	19	16	37	40	42	45	59	66
Exceptional Items ⓘ	0	0	17	0	0	0	0	0	0	0
Profit Before Tax ⓘ	24	61	112	116	132	84	178	219	257	224
Tax ⓘ	8	22	40	41	41	22	48	58	69	59
Profit After Tax	15	39	72	75	91	62	130	161	189	165
PAT Margin (%)	1.0%	2.1%	3.3%	3.0%	3.8%	2.3%	3.7%	3.9%	3.6%	2.6%
Adjusted EPS (₹)	1.5	3.7	6.8	7.0	8.5	5.6	12.1	14.2	12.2	10.1
Dividend Payout Ratio (%)	14%	14%	1%	4%	4%	13%	6%	5%	8%	10%

PARTICULARS	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Equity and Liabilities
Shareholders Fund	293	325	398	469	552	603	727	949	1,376	1,982
Share Capital ⓘ	22	22	22	66	66	66	66	69	78	82
Reserves ⓘ	271	303	376	403	485	536	660	879	1,298	1,900
Minority Interest	0	0	0	0	0	0	0	0	0	0
Debt	421	441	581	561	575	532	863	1,177	1,494	1,753
Long Term Debt	13	3	0	0	1	0	0	1	1	1
Short Term Debt	408	438	581	560	574	532	862	1,175	1,493	1,752
Trade Payables	56	39	61	59	125	61	117	156	196	142
Others Liabilities ⓘ	174	199	279	277	493	625	693	994	626	832
Total Liabilities ⓘ	943	1,005	1,320	1,366	1,745	1,820	2,400	3,275	3,692	4,709
Fixed Assets
Gross Block	119	137	121	132	285	338	388	482	614	709
Accumulated Depreciation	23	39	34	51	83	126	168	207	261	321
Net Fixed Assets ⓘ	96	98	86	81	202	212	219	276	354	388
CWIP ⓘ	1	1	4	5	4	2	7	13	0	1
Investmentsⓘ	0	0	0	0	0	2	2	4	13	32
Inventories	509	598	837	868	1,087	1,039	1,389	1,878	2,437	3,257
Trade Receivables	79	66	40	18	28	28	40	45	64	109
Cash Equivalents	107	66	139	115	92	126	279	435	547	584
Others Assetsⓘ	151	176	213	278	331	411	466	624	276	339
Total Assets ⓘ	943	1,005	1,320	1,366	1,745	1,820	2,400	3,275	3,692	4,709

PARTICULARS	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Cash Flow From Operating Activity ⓘ	-108	4	-48	49	59	182	-73	-79	-19	-206
PBT ⓘ	24	61	112	116	132	84	178	219	257	224
Adjustment ⓘ	35	42	32	50	86	97	104	113	134	157
Changes in Working Capital ⓘ	-147	-83	-165	-63	-119	43	-315	-351	-340	-513
Tax Paid ⓘ	-20	-16	-27	-55	-40	-42	-40	-60	-70	-74
Cash Flow From Investing Activity ⓘ	-38	3	-35	-56	3	-56	-155	-199	-123	-45
Capex	-36	-21	3	-19	-21	-14	-23	-30	-34	-33
Net Investments	-5	18	-42	-46	3	-11	-85	-191	-73	-76
Others ⓘ	3	5	4	9	21	-32	-47	22	-16	64
Cash Flow From Financing Activityⓘ	202	-33	113	-59	-65	-122	231	276	150	264
Net Proceeds from Shares ⓘ	0	0	0	0	0	0	0	75	248	448
Net Proceeds from Borrowing ⓘ	-1	-4	-11	-0	-1	-1	-0	1	-0	0
Interest Paid ⓘ	-27	-33	-37	-34	-54	-67	-69	-81	-107	-135
Dividend Paid ⓘ	-2	-5	0	-3	-7	0	-15	-11	-9	-7
Others ⓘ	233	9	161	-22	-3	-55	315	293	19	-42
Net Cash Flow ⓘ	56	-27	30	-66	-3	3	3	-2	8	13

PARTICULARS	Mar'16	Mar'17	Mar'18	Mar'19	Mar'20	Mar'21	Mar'22	Mar'23	Mar'24	Mar'25
Ratios
ROE (%)	5.49	12.85	20.24	17.57	18.29	10.91	19.98	19.52	16.33	9.85
ROCE (%)	9.75	13.68	18.01	15.77	18.05	13.85	19.01	17.05	15.13	11.27
Asset Turnover Ratio	1.94	1.89	1.91	1.86	1.6	1.54	1.72	1.48	1.55	1.54
PAT to CFO Conversion(x)	-7.2	0.1	-0.67	0.65	0.65	2.94	-0.56	-0.49	-0.1	-1.25
Working Capital Days
Receivable Days	15	14	9	4	3	4	3	4	4	5
Inventory Days	103	110	118	125	144	141	122	142	146	160
Payable Days	9	11	10	10	16	14	10	13	12	9

About Senco Gold Ltd

The company was originally incorporated as Senco Gold Private Limited at Kolkata, West Bengal, India, as a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation dated August 22, 1994, issued by Registrar of Companies, West Bengal (RoC). Subsequently, pursuant to a resolution passed at the meeting of the Board of Directors held on June 27, 2007 and a special resolution of the shareholders of the company at the EGM held on August 8, 2007, the name of the company was changed to Senco Gold Limited, pursuant to its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the RoC.

Senco Gold is a pan-India jewellery retail player with a history of more than five decades and has a fourth generation entrepreneur in the jewellery industry as its Promoter. It is the largest organized jewellery retail player in the eastern region of India based on number of stores and among eastern India based jewellery retailers, it has the widest geographical footprint in non-eastern states. It primarily sells gold and diamond jewellery and also sell jewellery made of silver, platinum and precious and semi-precious stones and other metals. Its other offerings also include costume jewellery, gold and silver coins and utensils made of silver.

The company’s products are sold under the ‘Senco Gold & Diamonds’ tradename, through multiple channels, including its 75 Company Operated Showrooms and 61 Franchisee Showrooms (including four franchisee owned and Company operated Showrooms) and various online platforms, including its website www.sencogoldanddiamonds.com. Its strategy of operating through multiple channels enables it to allocate capital as required, as it continues to expand geographic presence and work towards an omni channel network. With a catalogue offering more than 120,000 designs for gold jewellery and more than 69,000 designs for diamond jewellery, the company offers a large variety of designs of handcrafted jewellery, most of which are designed and manufactured in-house by its designers in close collaboration with skilled local craftsmen (generally termed Karigars) in Kolkata and across the country. Machine made light weight jewellery in gold and diamonds are also manufactured at its manufacturing facility based on designs prepared by its in-house designers and also sourced from third partner manufacturing vendors.

Business area of the company

The company is a pan-India jewelry retailer. The products are sold under its brand name ‘Senco Gold & Diamonds’. It primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. It also offers costume jewelry, gold, and silver coins, and utensils made of silver.

Awards, accreditations and accolades

2014: ‘Leading Retailer of India’ award by UBM.
2015: Awarded ‘Gem of the Year (Central -East)’ at the National Jewellery Awards, 2015 by All India Gems and Jewellery Trade Federation.
2016: Ranked as ‘India’s 5th Most Trusted Jewellery Brand’ by The Brand Trust Report (India Study), 2016.
2017: Certificate of Appreciation recognizing the Company as a ‘Symbol of Excellence’ at the Economic Times Iconic Brands of India awards.
2017: Awarded ‘Best Chain of Retail Stores (National-2017)’ by Indian Bullion and Jewellers Association Limited at the 4th India Bullion and Jewellery Awards, 2017.
2018: Amazon Aces -Softline by Amazon.
2019: Best Advertising and Highest Glance view on Precious Segment by Amazon.
2019: Ranked 10000 best sellers by Amazon.
2019: Top City Flipstar -Best sale performance during Big Billion Days by Flipkart.
2019: The Gold Tier Profile certification by Flipkart.
2019: Best Promising Gems and Jewellery Brand.
2020: The Gold Tier Profile certification by Flipkart.
2020: 2nd Most Trusted Jewellery Brand in India by TRA.
2021: The Gold Tier Profile certification by Flipkart.
2021: Fabulous Jewelers by ET Edge.
2021: ET Trusted Brands 2021.
2021: Marketing Campaign of the Year at the Awards for Excellence in Branding and Marketing by CMO Asia.
2022: KALEIDO award by ET Brand Equity.
2022: Business Leadership Award by CMA Management Excellence.
2022: Shakti award for women leadership in Jewellery sector by Informa market and SVAR.
2022: 2nd Most Desired Jewellery Brand in India by TRA.
2023: 2nd Most Desired Jewellery Brand in India by TRA.
2023: Certified as Great Place to Work by the Great Place to Work, Institute, India.

Major events and milestones

2000: Opened first franchisee, ‘Guinea Gold’ in Asansol, Beniachiti, West Bengal.
2002: Set up showroom at Moulali, Kolkata, West Bengal which was its first showroom with an area of over 8,000 sq. ft.
2005: Commenced business operations in the SEZ unit located at Manikanchan, Kolkata, West Bengal.
2007: Takeover of the business of Senco Gold Museum and Senco Gold Mart.
2008: Conversion of the Company from private limited to public limited.
2011: Opening first showroom outside the state of West Bengal.
2014: Private equity investment from SAIF Partners India IV Limited (the Selling Shareholder).
2014: Total Number of showrooms crossed 50.
2015: Amalgamation of Senco Gold Impex Private Limited with the Company.
2015: Entered Bihar, Maharashtra and Uttar Pradesh. Total Number of showrooms crosses 60.
2016: Introduction of Everlite brand focusing on light and affordable diamond jewellery.
2016: Entered Southern Region by opening a branch in Bengaluru, Karnataka.
2016: Total Showroom Count touches 73.
2017: Entered into an agreement with Kolkata Knight Riders to be its official jewellery partner for seasons ten and eleven (2017 and 2018) of the Indian Premier League.
2018: Added 11 new showrooms across regions, taking the total showroom account to 90.
2018: Launch of Aham Mens Jewelry.
2020: Crossed 100 Showroommark.
2020: Launched 2 D’Signia showrooms targeting elite class.
2020: Opened first Everlite showroom.
2021: Opened six new COCO showrooms-(i) Kolkata-3(ii) UP-2 (iii) Pune -1.
2021: DG-Gold Digital gold buying, selling and redemption.
2021: MOU Signed with Mobotics for digital foray.
2021: Opened 4 new Model FOCO showrooms.
2022: Crossed 125 Showroom mark.
2023: Private equity investment from OIJIF II.
2023: Received the ‘Qualified Jeweller’ status from IIBX to directly import gold.
2023: Incorporation of Senco Global Jewellery Trading L.L.C, the Company’s subsidiary in Dubai.

Name of the IA registered with SEBI:	The Alchemists Ark Pvt. Ltd.
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Trade/Brand Name of IA:	MoneyWorks4Me Investment Advisers
Brand Logo:
SEBI Registration Number:	INA000013323 Validity - May 16, 2019 - Perpetual
Registration:	Non-Individual
BSE Enlistment No:	1187
Address:	B-101, Signet Corner Building, Balewadi Phata, Baner, Pune, Maharashtra 411045
Compliance officer Details:	Name: Shrikant Jagtap Email: shrikant.jagtap@moneyworks4me.com Telephone: +919860359463 Address: Same as IA
Grievance Officer Details:	Name: Mukta Vaze Email: mukta.vaze@moneyworks4me.com Telephone: +91 98609 19463 Address: Same as IA
Principal Officer Details:	Name: Atharva Bhide Email: atharva.bhide@moneyworks4me.com Telephone: +91 91758 99463 Address: Same as IA
Standard Warning:	Investment in securities market are subject to market risks. Read all the related documents carefully before investing.
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Senco Gold Ltd (SENCO) Stock Analysis: Valuation, Latest Results, Financial Ratios & DeciZen Rating

Senco Gold Share Price

Senco Gold Ltd (SENCO) Stock Analysis: Valuation, Latest Results, Financial Ratios & DeciZen Rating

DeciZen - make an informed investing decision on Senco Gold Share

Overall Rating ⓘ

1. Quality

2. Valuation

3. Price Trend

Senco Gold stock performance -

Is Senco Gold Ltd an attractive stock to invest in?

1. Is Senco Gold Ltd a good quality company?

2. Is Senco Gold Ltd undervalued or overvalued?

3. Is Senco Gold Ltd a good buy now?

10 Year X-Ray of Senco Gold: Share

Analysis of Financial Track Record

Value Creation ⓘ

Growth Parameters ⓘ

CAGR ⓘ

Key Financial Parameters ⓘ

Recent Performance Summary

Latest Financials - Senco Gold Ltd.

Management X-Ray of Senco Gold: Share

Shareholding Pattern

Promoter's Holding & Share Pledging

Valuation of Senco Gold - Standalone Basis Share

Price Calculator

Price Chart

Price to Earnings

Price to Sales

Price to Book

EV to EBITDA

Dividend History

Price Calculator

Price Chart

Price to Earnings

Enterprise Value to EBIT

Price to Book-Value

Price to Sales

Dividend History

Event Update Share

Analyst's Notes Share

Key Ratios of Senco Gold Share

Adj EPS (Rs.)

Sales (Cr.)

ROE (%)

ROCE (%)

Profit And Loss

Balance Sheet

Equity and Liabilities

Fixed Assets

Cash Flow

Finance Ratio Share

Senco Gold Ltd Stock News Share

Senco Gold Ltd FAQs

About Senco Gold Ltd Share

DeciZen - make an informed investing decision on Senco Gold

10 Year X-Ray of Senco Gold:

Management X-Ray of Senco Gold:

Valuation of Senco Gold - Standalone Basis

Event Update

Analyst's Notes

Key Ratios of Senco Gold

Finance Ratio

Senco Gold Ltd Stock News

About Senco Gold Ltd