Intrasoft Technologies was originally incorporated as Regency Extrusions & Plastics Private Limited on February 27, 1996 by Sharad Kfajaria and others with the objective of carrying on the business of manufacture, processing, distribution and marketing of polymers, synthetic resins and plastic products including household and industrial articles and office equipment. On October 21, 1997, the name of the company was changed to Intrasoft Technologies Private Limited and a fresh certificate of incorporation consequent to change of name was issued on October 29, 1997.
The Calcutta High Court on June 20, 2007 and the Bombay High Court on May 4, 2007, sanctioned a scheme of amalgamation of One Two Three India.com Limited with the company with effect from April 1, 2006. Pursuant to the scheme of amalgamation of One Two Three India.com Limited with the company, it became a public limited company and the name of the company was changed to Intrasoft Technologies Limited with effect from October 16, 2007.
Intrasoft Technologies is engaged in the business of providing electronic greeting cards, development of associated digital content and online marketing. The company owns and operates 123greetings.com, which is the most visited electronic greetings website with over 9,12,55,566 unique visitors during the twelve month period from November 2008 to October 2009. The company describes itself as one of the world’s leading online destination for human expressions and seek to provide personalized services to its users.
The company provides electronic greeting cards through its websites and has partnered with several service providers for its technological infrastructure required to facilitate the same. The company does not charge its users for sending, receiving or viewing its electronic greeting cards and generates its revenue from advertisers on its websites. Most of its advertisers and targeted audience are in the United States of America.
A range of over 20,000 electronic greeting cards, include rich and diverse multimedia content and are designed to cater to varying geographical and religious celebrations, occasions and other events. The company’s website is refreshed automatically every 15 minutes. Its website incorporates a simple and user-friendly interface which allows users to navigate through its electronic greeting cards by occasion, popularity or text, customize them with rich content and music, and send them to any recipient email address at no cost.
According to comScore Media Metrix as derived from comscore.com on February 2, 2010, the website was the largest (by number of unique visitors) electronic greeting cards website in India with a sum total of 1,50,33,248 unique visitors during the twelve month period from November 2008 to October 2009. The website received a sum total of 20,83,30,810 page views and 186 million minutes during this period, according to comScore Media Metrix derived from comscore.com certified on February 2, 2010.
Intrasoft Technologies has a team consisting of 16 creative professionals, which develops in-house content including artistic, photographic and musical content for our electronic greeting cards. The company uses a robust and flexible hardware and software technology platform to ensure that its website and their electronic greetings services are capable of supporting large and varying numbers of users, which may vary significantly due to the occurrence of events like St. Valentine’s Day and other significant religious and social events. The company's cloud computing based, hosted technology platform hosts its data and applications on remote infrastructure which is scalable and is availed by them as and when required. This enables the team to draw upon varying amounts of hardware and software resources to support the varying number of visitors to its website while preventing wasteful expenditure during times of low user traffic.
The company does not use pop-ups, popunders and interstitial web-pages for promotions or advertisements. Their website has received positive reviews from third party evaluation tools which scan the website repeatedly for malicious software including trojans, viruses and backdoors, which can damage systems or otherwise be used in identity theft.
The company is a member of NASSCOM and the Electronics and Computer Software Export Promotion Council.
Milestones:
1996 • Incorporation of the company as Regency Extrusions & Plastics Private Limited
1997 • Change in name of the company from Regency Extrusions & Plastics Private Limited to Intrasoft Technologies Private Limited
1999 • The company, together with its nominees, acquired 10,00,000 shares in One Two Three India.com Limited.
• Intrasoft Media Technologies, Inc, a subsidiary of the company was incorporated with its principal office in New York.
• Shifted the registered office to the premises at 5, Lake Temple Road, Calcutta 700 029, West Bengal, India
2000 • Change in name and status of the company to Intrasoft Technologies Limited.
2002 • Change in name and status of the company to Intrasoft Technologies Private Limited.
2006 • The website ranked second amongst the “Movers and Shakers†section of Alexa.com.
2007 • The Calcutta High Court and Bombay High Court sanctions the scheme of amalgamation of One Two Three India.com Limited with the company with effect from April 1, 2006.
• The company became a public limited company and the name of the company was changed to Intrasoft Technologies Limited.
• Investment by Intel in the company
• One Two Three Greetings (India) Private Limited, a subsidiary of the company was incorporated with its registered office in Mumbai.
• 123 Greetings (Singapore) Pte Limited, a subsidiary of the company was incorporated with its registered office in Singapore.
2008 • The company’s website becomes the fourth fastest gaining site overall in terms of unique users according to ComScore Media Metrix.
2009 • Shifted the registered office to the premises at Fifth Floor, No.145, Rash Behari Avenue, Kolkata 700 029, West Bengal, India
• Shifted the registered office to the premises at A-502, Prathamesh, Raghuvanshi Mills Limited Compound, Senapati Bapat Marg, Lower Parel, Mumbai 400 013, Maharashtra, India
Awards and achievements:
• February 2006 - The website of the company was ranked 71st largest website on Valentine’s Day, 2006 by Alexa.com
• December 2006 - The website of the company was ranked second amongst the Movers and Shakers category by Alexa.com ranked in accordance with increase in unique users
• January 2007 - The website of the company was ranked second amongst the top 10 gaining properties by comScore.
Subsidiaries:
• 123greetings.Com, Inc
The subsidiary of the company, 123Greetings.com, Inc. was incorporated on May 27, 1999. It owns the website and carries out marketing and sale of advertisement space on the company’s website to its advertisers in North America.
• One Two Three Greetings (India) Private Limited
The subsidiary of the company, One Two Three Greetings (India) Private Limited was incorporated on January 31, 2007. It carries out marketing and sale of advertisement space on the company’s website to Indian advertisers.
• 123 Greetings (Singapore) Pte Limited
The subsidiary of the company, 123 Greetings (Singapore) Pte Limited was incorporated on April 12, 2007. It carries out marketing and sale of advertisement space on the company’s website to its advertisers in Asia.
