Fame India Ltd. formerly the Shringar Cinema was incorporated on October 26, 1999 as a private limited company. In the late 1990s, they saw an opportunity in providing an outstanding movie viewing experience to the Indian audience. Combined with the availability of high quality retail space in India, the avid movie going habits of Indians and the paucity of good quality theaters in the country, they felt this was a viable opportunity for a successful business. They, therefore, reoriented
Fame India Ltd. formerly the Shringar Cinema was incorporated on October 26, 1999 as a private limited company. In the late 1990s, they saw an opportunity in providing an outstanding movie viewing experience to the Indian audience. Combined with the availability of high quality retail space in India, the avid movie going habits of Indians and the paucity of good quality theaters in the country, they felt this was a viable opportunity for a successful business. They, therefore, reoriented their business model to increase their focus on the nascent Film Exhibition business, by leveraging on their strong Film Distribution experience.
The company was formed with the core objective of providing cinema goers a unique movie viewing experience. Presently the company is having a total of 88 properties across the India of which 5 properties are under Joint Venture and 6 properties are under management model.
The company benchmarks itself with global multiplexes, and strive to enhance their service offering in line with the emerging trends globally. To provide exceptional consumer experience, they have introduced the ‘Gold Class’ screens which feature natural leather recliners, where each recliner stretches to 150 degrees, super size screens, state of the art projection and sound systems. Apart from popcorn and soda, they also offer specialty food, which can be ordered and delivered on ones seat.
In 2001 in order to encourage investment in the sector, the Maharashtra government announced significant tax benefits for multiplex operators, which made investments in this sector more attractive. Sensing this opportunity, they decided to invest further capital into the Multiplex business. They raised fresh equity capital from GW Capital (one of the leading venture capital funds, and now know as India Value Fund) and commenced operations.
Currently, they operate 88 screens and 24626 seats across 13 cities in India with presence in states of Maharashtra, Gujarat, Haryana, West Bengal, Jharkhand and Karnataka.
Business area of the company includes:
- Flim Production
- Distribution – It carry out distribution business through its subsidiary, Shringar Films Private Limited, one of the leading film distributors in India.
- Exhibition- In 1990s the company reoriented its business model to increase the focus on the nascent Film Exhibition business, by leveraging on its strong Film Distribution experience.
- Negative Rights- The company's film library consists of over 100 Bollywood films ranging from musicals, classics, thrillers, love stories among others. The Company is the legal copyright owners of these feature films and holds multiple format rights including Satellite, Pay TV, Terrestrial TV, Cable TV and Home viewing rights.
