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Past 10 year's financial track record analysis by Moneyworks4me indicates that Cell Point (India) Ltd is a average quality company.
The key valuation ratios of Cell Point (India) Ltd's currently when compared to its past seem to suggest it is in the Fair zone.
The Price Trend analysis by MoneyWorks4Me indicates it is Weak which suggest that the price of Cell Point (India) Ltd is likely to Fall in the short term. However, please check the rating on Quality and Valuation before investing.
Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end.
| Mar'20 | Mar'21 | Mar'22 | Mar'23 | TTM | |
|---|---|---|---|---|---|
| ROCE % ⓘ | 14.6% | 10.6% | 12.7% | 18% | - |
| Value Creation Index ⓘ | 0.0 | -0.2 | -0.1 | 0.3 | - |
Growth Parameters ⓘGrowth Parameters Colour Code Guide ⓘ | |||||
| Sales ⓘ | 278 | 223 | 269 | 296 | 296 |
| Sales YoY Gr. | - | -19.7% | 20.7% | 9.9% | - |
| Adj EPS ⓘ | 12.9 | 5.6 | 13.3 | 4.9 | 3.6 |
| YoY Gr. | - | -56.8% | 138.2% | -62.9% | - |
| BVPS (₹) ⓘ | 88.8 | 94.4 | 107.7 | 14.7 | 37.7 |
| Adj Net Profit ⓘ | 1.6 | 0.7 | 1.7 | 6.7 | 7 |
| Cash Flow from Ops. ⓘ | 1.5 | 2.4 | -0.4 | 7 | - |
| Debt/CF from Ops. ⓘ | 20.1 | 16.4 | -145.9 | 8 | - |
CAGR Colour Code Guide ⓘ
| 9 Years | 5 Years | 3 Years | 1 Years | |||||
|---|---|---|---|---|---|---|---|---|
| Sales ⓘ | NA | NA | 2.1% | 9.9% | ||||
| Adj EPS ⓘ | NA | NA | -27.4% | -62.9% | ||||
| BVPSⓘ | NA | NA | -45.1% | -86.3% | ||||
| Share Price | - | - | - | - | ||||
Performance Ratio Colour Code Guide ⓘ
| Mar'20 | Mar'21 | Mar'22 | Mar'23 | TTM | |
|---|---|---|---|---|---|
| Return on Equity % ⓘ | 14.5 | 6.1 | 13.1 | 40.2 | 13.7 |
| Op. Profit Mgn % ⓘ | 3.4 | 3.5 | 4 | 6.1 | NAN |
| Net Profit Mgn % ⓘ | 0.6 | 0.3 | 0.6 | 2.3 | 2.3 |
| Debt to Equity ⓘ | 2.7 | 3.3 | 3.9 | 2.8 | - |
| Working Cap Days ⓘ | 0 | 61 | 66 | 75 | 0 |
| Cash Conv. Cycle ⓘ | 0 | 19 | 28 | 36 | 0 |
Debt to equity has declined versus last 3 years average to 2.78
Return on Equity has declined versus last 3 years average to 13.70%
Sales growth has been subdued in last 3 years 2.13%
Net Profit has been subdued in last 3 years -27.41%
Sales growth is not so good in last 4 quarters at 0.00%
| Standalone | Consolidated | |
|---|---|---|
| TTM EPS (₹) | 3.6 | - |
| TTM Sales (₹ Cr.) | 296 | - |
| BVPS (₹.) ⓘ | 37.7 | - |
| Reserves (₹ Cr.) ⓘ | 52 | - |
| P/BV ⓘ | 1.04 | - |
| PE ⓘ | 10.92 | - |
| From the Market | |
|---|---|
| 52 Week Low / High (₹) | 0.00 / 0.00 |
| All Time Low / High (₹) | - / - |
| Market Cap (₹ Cr.) | 73.4 |
| Equity (₹ Cr.) | 18.7 |
| Face Value (₹) | 10 |
| Industry PE ⓘ | 77.6 |
| Pledged * | 0.00 | 0.00 | 0.00 | 0.00 |
| PARTICULARS | Mar'20 | Mar'21 | Mar'22 | Mar'23 |
|---|---|---|---|---|
| Sales | 277.56 | 223.01 | 269.16 | 295.67 |
| Operating Expenses ⓘ | 268.11 | 215.22 | 258.37 | 277.66 |
| Manufacturing Costs | 1.63 | 1.33 | 1.36 | 1.72 |
| Material Costs | 231.77 | 186.77 | 221.42 | 238.58 |
| Employee Cost | 7.42 | 5.81 | 6.86 | 7.46 |
| Other Costs ⓘ | 27.29 | 21.31 | 28.73 | 29.90 |
| Operating Profit ⓘ | 9.45 | 7.79 | 10.79 | 18.01 |
| Operating Profit Margin (%) | 3.4% | 3.5% | 4.0% | 6.1% |
| Other Income ⓘ | 0.56 | 0.55 | 0.88 | 1.33 |
| Interest ⓘ | 6.09 | 5.86 | 8.12 | 8.53 |
| Depreciation ⓘ | 1.53 | 1.20 | 1.12 | 0.95 |
| Exceptional Items ⓘ | 0 | 0 | 0 | 0 |
| Profit Before Tax ⓘ | 2.39 | 1.27 | 2.43 | 9.87 |
| Tax ⓘ | 0.79 | 0.58 | 0.78 | 3.14 |
| Profit After Tax | 1.60 | 0.69 | 1.65 | 6.73 |
| PAT Margin (%) | 0.6% | 0.3% | 0.6% | 2.3% |
| Adjusted EPS (₹) | 12.9 | 5.6 | 13.3 | 4.9 |
| Dividend Payout Ratio (%) | 0% | 0% | 0% | 0% |
| PARTICULARS | Mar'20 | Mar'21 | Mar'22 | Mar'23 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
Equity and Liabilities | ||||||||||
| Shareholders Fund | 11.02 | 11.71 | 13.36 | 20.09 | ||||||
| Share Capital ⓘ | 1.14 | 1.14 | 1.14 | 13.65 | ||||||
| Reserves ⓘ | 9.88 | 10.58 | 12.22 | 6.43 | ||||||
| Minority Interest | 0 | 0 | 0 | 0 | ||||||
| Debt | 28.65 | 37.01 | 46.29 | 52.42 | ||||||
| Long Term Debt | 21.85 | 23.66 | 19.81 | 18.06 | ||||||
| Short Term Debt | 6.80 | 13.34 | 26.48 | 34.36 | ||||||
| Trade Payables | 12.16 | 9.87 | 13.03 | 11.08 | ||||||
| Others Liabilities ⓘ | 3.04 | 5.65 | 9.93 | 10.31 | ||||||
| Total Liabilities ⓘ | 54.88 | 64.24 | 82.60 | 93.90 | ||||||
Fixed Assets | ||||||||||
| Gross Block | 26.59 | 27.74 | 28.20 | 28.64 | ||||||
| Accumulated Depreciation | 7.21 | 8.41 | 9.53 | 10.48 | ||||||
| Net Fixed Assetsⓘ | 19.38 | 19.33 | 18.67 | 18.17 | ||||||
| CWIP ⓘ | 0 | 0 | 0 | 0 | ||||||
| Investmentsⓘ | 0 | 0 | 0.02 | 0.18 | ||||||
| Inventories | 19.69 | 25.72 | 38.03 | 45.92 | ||||||
| Trade Receivables | 0.67 | 0.25 | 0.46 | 0.13 | ||||||
| Cash Equivalents | 2.75 | 3.40 | 8.06 | 10.48 | ||||||
| Others Assetsⓘ | 12.38 | 15.53 | 17.36 | 19.03 | ||||||
| Total Assets ⓘ | 54.88 | 64.24 | 82.60 | 93.90 | ||||||
| PARTICULARS | Mar'20 | Mar'21 | Mar'22 | Mar'23 |
|---|---|---|---|---|
| Cash Flow From Operating Activity ⓘ | 1.46 | 2.35 | -0.35 | 6.96 |
| PBT ⓘ | 2.39 | 1.27 | 2.43 | 9.87 |
| Adjustment ⓘ | 3.69 | 3.56 | 8.88 | 9.23 |
| Changes in Working Capital ⓘ | -3.66 | -1.8 | -10.73 | -10.78 |
| Tax Paid ⓘ | -0.97 | -0.68 | -0.93 | -1.35 |
| Cash Flow From Investing Activity ⓘ | -1.02 | -1.35 | -0.46 | -0.45 |
| Capex | -1.03 | -1.16 | -0.46 | -0.45 |
| Net Investments | 0 | 0 | 0 | 0 |
| Others ⓘ | 0.01 | -0.20 | 0 | 0 |
| Cash Flow From Financing Activityⓘ | 0.66 | -0.35 | 5.47 | -4.10 |
| Net Proceeds from Shares ⓘ | 0 | 0 | 0 | 0 |
| Net Proceeds from Borrowing ⓘ | 2.84 | 1.81 | -4.46 | -1.75 |
| Interest Paid ⓘ | -2.18 | -2.16 | -7.67 | -8.31 |
| Dividend Paid ⓘ | 0 | 0 | 0 | 0 |
| Others ⓘ | 0 | 0 | 17.60 | 5.96 |
| Net Cash Flow ⓘ | 1.10 | 0.65 | 4.66 | 2.42 |
| PARTICULARS | Mar'20 | Mar'21 | Mar'22 | Mar'23 | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Ratios | ||||||||||
| ROE (%) | 14.51 | 6.08 | 13.13 | 40.22 | ||||||
| ROCE (%) | 21.05 | 15.75 | 18.29 | 26.08 | ||||||
| Asset Turnover Ratio | 5.06 | 3.74 | 3.67 | 3.35 | ||||||
| PAT to CFO Conversion(x) | 0.91 | 3.41 | -0.21 | 1.03 | Working Capital Days | |||||
| Receivable Days | 1 | 1 | 0 | 0 | ||||||
| Inventory Days | 26 | 37 | 43 | 52 | ||||||
| Payable Days | 19 | 22 | 19 | 18 | ||||||
The company was originally incorporated as Cell Point (India) Private Limited on April 10, 2013 under the Companies Act, 1956 vide certificate of incorporation issued by the Registrar of Companies, Andhra Pradesh. Subsequently, the name of the company was changed from ‘as Cell Point (India) Private Limited’ to ‘Cell Point (India) Limited’ under The Companies Act, 2013 pursuant to a special resolution passed by its shareholders at the EGM held on October 31, 2022 and had obtained fresh certificate of incorporation dated November 25, 2022 issued by the Registrar of Companies, Vijayawada.
Its Promoters - namely, Mr. Mohan Prasad Panday and Mr. Bala Balaji Panday started as single small mobile retailers in Vizag, Vishakhapatnam, Andhra Pradesh in the year 2001. In order to stay ahead of the competition in the mobile retail business, its Promoters incorporated a company under the name of Cell Point (India) Private Limited in the year 2013 wherein they took over the running businesses of Proprietary Concerns of the Promoters namely, M/s. Cell Point and M/s. Mobile King as a going concern with all of their respective assets and liabilities and at present under the Brand names of Cell Point and Mobile King ‘All mobile needs, the only one point is Cell Point’ and continued to offer wide range of mobile handsets, mobile accessories and mobile related products.
The company is engaged in multi-brand retail selling of Smart Phones, tablets, mobile accessories and mobile related products and allied accessories of various brands such as Apple, Samsung, Oppo, Realme, Nokia, Vivo, Xiaomi, Nokia, Redmi, Techno, One Plus, GIONEE, VIVO etc. It is also engaged in retail selling of some of the consumer durable electronics goods, specifically, smart televisions of various brands such as Xiaomi, Realme and One Plus. All its products sold under one roof through many retail store chain located all over the Andhra Pradesh.
The company also provides payment option such as credit/EMI facilities including UPI, vouchers & pay on delivery to its customers for buying its products for which the company has tied up with major leading credit houses like Bajaj Finserv, Capital First, TVS Credit finance etc. The products sold by the company enjoy limited warranty from its supplier company as back-to-back. Generally, in case of defect the company gets free replacement or services from supplier company.
Business area of the company
The company is engaged in multi-brand retail selling of Smart Phones, tablets, mobile accessories and mobile related products and allied accessories of various brands.
Products of the company
History and milestone
MoneyWorks4Me rating and ranking of funds for SIP is available to subscribers only. Moneyworks4Me is not a rating and ranking agency, however it is required that users have a way of selecting funds and building a Portfolio. The method used by it are described below to enable users to understand the logic behind the rating and ranking Subscriber will find more details on this in the various content made available from time to time. In case you need more please write to besafe@moneyworks4Me.com
MoneyWorks4Me rates and ranks mutual funds based on the following data-driven system:
Funds ranking in screeners: Performance Consistency and Quality are two parameters used for ranking funds for SIP. The ranking as follows GG, GO, GR, OG, OO, OR, RG, RO and RR.
With the same color-coded funds, the one with the higher Average 3-year rolling returns (over 5 to 10 years), the number that appears in the Performance tag, ranks higher.
Here is the summary:
The third tag Upside Potential is not relevant for SIP. It is relevant for lumpsum investments in Mutual Funds.
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