The company was originally incorporated as a private limited company under the provisions of the Companies Act, 1956 on March 13, 1989 as “Hotel Anant Private Limited”. The name of Company was changed to Hotel Anant Limited vide Certificate of incorporation dated March 09, 1998 issued by the Registrar of Companies, Andhra Pradesh on account of the Company becoming a deemed public company. The name of Company was changed to “Hotel Anant Private Limited” vide Certificate of incorporation dated September 13, 2002 issued by the Registrar of Companies, Andhra Pradesh to the Company regaining its status as a private limited company. The name of the Company was subsequently changed to “Vaibhav Empire Private Limited” pursuant to fresh certificate of incorporation issued by the Registrar of Companies, Hyderabad, Andhra Pradesh dated June 11, 2003. Subsequently, the name of the Company was changed to “Manoj Vaibhav Gems 'N' Jewellers Private Limited” and a fresh certificate of incorporation was issued by the Registrar of Companies, Hyderabad, Telangana dated July 04, 2016. Pursuant to a special resolution passed by its shareholders dated April 30, 2022, the Company was converted to a public limited company and its name was changed to “Manoj Vaibhav Gems 'N' Jewellers Limited”. A fresh certificate of incorporation consequent to change of name was issued by the Registrar of Companies, Vijayawada, Andhra Pradesh (“RoC”) dated May 13, 2022. 

The company is a leading regional jewellery brand in South India led by a first generation woman entrepreneur Mrs. Bharata Mallika Ratna Kumari Grandhi along with her daughter Grandhi Sai Keerthana. It is a hyperlocal jewellery retail chain with presence in the micro markets of Andhra Pradesh & Telangana. It was one of the earlier entrants in the organised jewellery retail market of Andhra Pradesh and continue to focus on regional expansion into the high growth untapped regions within the micro-markets of Andhra Pradesh & Telangana thereby creating a market for branded jewellery in the area of its operations. 

The company caters to all economic segments of the micro markets of Andhra Pradesh and Telangana through its dedicated branded showrooms and have a strong rural market focus and a dedicated urban focus also. It has positioned itself as a retailer focussed on ‘Relationships, by Design’ where it focuses on offering designs, high quality, transparency and customer service to its customers. It connects with target groups through exhibitions to understand the taste and preference of the customers through its “Go to Marketing Strategy”. It follows a hub & spoke model with small sized showrooms operating peripheral to the larger showrooms. This allows it to offer new products to the semi urban and rural customers on a continuous basis and capture a share of that market.

Business area of the company

The company is a regional jewellery brand in South India. The company offers gold, silver, and diamond jewellery, precious gemstones, and other jewelry products through retail showrooms as well as through its website.

Key Awards, Accreditations or Recognitions

• 2016: Best Star Retailer by Multimedia Publishers Jewel Trends Mumbai.
• 2016: 100 Iconic Jewellers of India –An Initiative of AOJ and presented by The Art of Jewellery-Certificate of Excellence to acknowledge the accomplishments and valuable contribution.
• 2016: Won “Regional Retailer of the year 2016-South”- Indian Retail Awards, an event organized by Franchise India.
• 2017: Certificate of Life Membership from Federation of Telangana and Andhra Pradesh Chambers of Commerce and Industry (FAPCCI).
• 2018: Visakhapatnam Best Brand Awards 2018.
• 2019: Jewel Star ‘Retailer of the Gems Jeweller Industry of India’ awarded by Jewel Trendz.
• 2019: Retail Ratna Award (Life Style Category) by The Hans India.
• 2019: Certificate of Life Membership from the Vizagapatam Chambers of Commerce and Industry.
• 2020: The Federation of Telangana Chambers of Commerce Industry-HR Best Practice-2019- Achiever of Gold Star –in the category of Large Scale Industries (Non-Manufacturing).
• 2020: Certificate of Membership from Retailers Association of India.
• 2021: India’s “The coolest store to work in” awarded by Indian Jeweller Magazine.
• 2021: Certificate of Membership from India Bullion and Jewellers Association Limited.
• 2022: Associate membership under the Diamonds panel with the Gem and Jewellery Export Promotion Council (GJEPC).
• 2022: Certificate of Life Membership from Telangana Chambers of Commerce and Industry (TECCI).

Major events and milestones

• 2001-02: Acquisition of Hotel Anant Private Limited.
• 2004-05: Acquisition of the proprietary jewellery business of Manoj Kumar Grandhi (HUF) by the Company.
• 2006-07: Obtained ISO 9001:2000 for Quality Management AQA International LLC.
• 2006-07: Revenue from operations touched the milestone of 1,000 million.
• 2007-08: Opening of the Company’s flagship store at “V Square”, Visakhapatnam, Andhra Pradesh.
• 2010-11: Revenue from operations touched the milestone of 3,000 million.
• 2010-11: Obtaining the Quality Management System – ISO 9001:2008 from AQA International LLC.
• 2011-12: Revenue from operations touched the milestone of 5,000 million and 10,000 million.
• 2014-15: Opening of Jewellery Showroom at Kakinada, Andhra Pradesh.
• 2014-15: Opening of Jewellery Showroom at Gajuwaka, Visakhapatnam.
• 2015-16: Opening of Jewellery Showroom at Rajamahendravaram Andhra Pradesh.
• 2015-16: Opening of Jewellery Showroom at Parvathipuram, Andhra Pradesh.
• 2016-17: Opening of Jewellery Showroom at Bobbili, Andhra Pradesh.
• 2016-17: Opening of Jewellery Showroom at Anakapalle, Andhra Pradesh.
• 2016-17: Obtaining the Quality Management System – ISO 9001:2015 from BSI.
• 2016-17: Opening of Jewellery Showroom at Dilsukhnagar, Hyderabad, Telangana.
• 2016-17: Opening of Jewellery Showroom at A.S. Rao Nagar, Hyderabad, Telangana.
• 2018-19: Opening of Jewellery Showroom at Gopalapatnam, Visakhapatnam, Andhra Pradesh.
• 2018-19: Launch of the “VISESHA” brand by the Company.
• 2018-19: Opening of Franchisee Store at Srikakulam, Andhra Pradesh.
• 2018-19: Expansion of the jewellery business of the Company through e-commerce platform.
• 2020-21: Opening of Franchisee Store at Vizianagaram, Andhra Pradesh.
• 2021-22: Revenue from operations touched the milestone of 15,000 million.
• 2022-23: Opening of New showroom at Tuni, Andhra Pradesh.
• 2022-23: Conversion of Company from private limited to public limited.