Sat Kartar Shopping Limited was incorporated as a Private Limited Company with the name of ‘Sat Kartar Shopping Private Limited’ under the Companies Act, 1956 vide certificate of incorporation dated June 29, 2012, issued by Registrar of Companies, Delhi. Thereafter, the company was converted into a Public Limited Company in pursuance of a special resolution passed by the members of the company at the Extra Ordinary General Meeting held on May 15, 2021 & name of the company changed from Sat Kartar Shopping Private Limited to Sat Kartar Shopping Limited & Registrar of Companies, Delhi has issued a new certificate of incorporation consequent upon conversion dated July 12, 2021.

It is an Ayurveda healthcare company committed to providing natural wellness solutions relating to specific therapeutic areas and general lifestyle products, committed to promote a healthier lifestyle. It integrates traditional Ayurvedic knowledge with modern research to empower individuals to adopt healthier lifestyles. With a strong market presence and a diverse product portfolio, it focuses on innovation and responsive product development. Initially, the company offered both Ayurveda and spiritual product lines. However, it has strategically refined its focus to specialize exclusively in Ayurveda, establishing ourselves as a dedicated player in this sector and emphasizing quality and effectiveness in its holistic wellness offerings. 

There is a growing interest among consumers in natural and organic products, driven by a desire for effective alternatives to conventional medicine. Although the market remains diverse, with varying levels of product quality and standardization, it sees a significant opportunity to strengthen its position in the Ayurveda healthcare sector by addressing the increasing demand for high-quality natural wellness products. In order to meet this demand, and with a mission to encourage and support a healthier lifestyle for customers, it caters directly to individual consumers, providing them with holistic, natural remedies and lifestyle products rooted in traditional Ayurveda practices. The company operates in D2C (Direct-to-Consumer) segment, selling Ayurveda products directly to consumer through its own D2C website and third-party e-commerce websites, TV marketing and Google and Meta Applications.

The company operates under a strategic contract manufacturing model, which allows it to concentrate on high value activities like product innovation, branding, marketing, and distribution. By partnering with trusted third-party manufacturers, it leverages their expertise and resources while maintaining control over its formulations and ensuring quality through comprehensive agreements. This approach allows it to connect directly with its customers and enhance their experience through streamlined delivery and effective feedback integration.

Business area of the company

Sat Kartar Shopping is an Ayurveda healthcare company committed to providing natural wellness solutions relating to specific therapeutic areas and general lifestyle products, committed to promote a healthier lifestyle

Products of the company 

Specific problem led niche therapeutic areas

• Addiction killer
• Liv muztang
• Kaama gold

Lifestyle led curative areas

• Diabetes
• Joint pain relief
• Piles

History and milestones

• 2012: Incorporation of Company where it started business with single product under the name and style ‘Addiction Killer’ & few employees & initiated TV marketing. 
• 2018: Initiated Digital Marketing from January, 2018. 
• 2022: Achieved an operational revenue of Rs 50 crore. 
• 2024: Achieved an operational revenue of Rs 100 crore.