Birla Transasia Carpets Ltd Stock Analysis

Birla TransAsia Carpets Ltd.  was set up in Sikandrabad (UP) over 6 acres. It is India's pioneer manufacturer of superior quality, machine-made carpets since 1979. a part of the prestigious Yash Birla Group and a leading supplier of fire retardant, moth resistant, anti- wrinkle floor coverings, its products conform to the specifications laid down by the Directorate General of Civil Aviation (DGCA), and certify under ISO9002 and BIS.

Birla Transasia is a brand leader in both traditional and contemporary designs. The company enjoys the loyal patronage of institutional and hospitality clients. It is also emerging as the leading player in corporate circles and households through wall-to-wall carpets in cut-pile, loop-pile and axminister designs.

A countrywide spread of dealers, extremely efficient sales personnel and a network of marketing offices in Delhi, Bombay, Calcutta, Chennai and Banglore have enabled it to embellish the interiors of the Rashtrapati Bhawan, the Prime Minster’s office, the ITC, the Taj and Oberoi group of hotels as well as other illustration locales.

Partners of Birla Transasia are:

• LDP Belgium ( carpets)
• Coverfil Begium ( carpet grade yarn)

Its unit is Located in Sikandrabad, the plant is equipped with high-tech international machinery for Scouring, Dyeing, Spinning, Tufting, (Cut pile, Loop pile, Graphics), Weaving, (Axminister). It spread over 6 acres, is India’s pioneer manufacturer of superior quality, machine-made carpets since 1979. A part of the prestigious Yash Birla Group and a leading supplier of fire retardant, moth resistant, anti-wrinkle floor coverings.

Its selection of colours and textures reflect the company's typically meticulous approach. Its range includes plush wall-to-wall cut-pile and loop-pile carpets in wool, wool/nylon, acrylic and polypropylene and Ax-Minister carpets and rugs in myriad colours and designs to suit individual preferences.

The company has in-house facilities for testing various parameters desired to be tested to produce best quality carpets backed with well-experienced quality control team.

Product range of the company includes:

The company manufactures high quality tufted and woven carpets catering to the premium and semi premium segments.Its product range includes Pure Wool carpets, Wool + Nylon carpets, Nylon carpets, Acrylic carpets and artificial grass.

• Machine Tufted - Birla Eco Royale, Birla Royale, Dynasty Velvet Deluxe, Galaxy, Prime Plain, Prime Design, Luxury, Renaissance Plain, Renaissance Design, Top  Notch, Spectra, Birla Commercio HD, Birla Commercio LD, Birla Fancy Grass.
• Woven Designer Carpets and Rugs (Axminster)- These are made by Ax-minister Machine. These carpets are manufactured using imported 80% New Zealand wool and 20% nylon. Due to its construction technique, quality of wool/yarn, these carpets are ideally most suitable for areas such as corridors, banquet halls, meeting/conference room or Suite rooms. It caters to the demand of superior performance, maintenance, durability, retention of appearance, hygiene and excellent aesthetic appeal.
• Fire Retardant - This is a special treatment, which can be done at Birla Transasia Carpets Ltd. On the carpets to be provided where high risk of fire hazards are envisaged. Mainly these carpets are used in aircraft, theatres, etc
• Artificial Grass -This is an artificial grass, which is made out of man-made fibre. This when laid on the ground gives the look of a uniform grass bed. It is mainly used for decorative purpose and also for playgrounds like hockey, soccer, tennis, etc
• Carpet Grade Yarn (with different blends) - BTCL can manufacture semi worsted carpet grade woollen yarn from 2 NM to 6.5 NM count range i.e. 4.2 NM. It can ply the yarn upto 4 ply.
• Design Support Services  - To support the same it has an in-house design team equipped with CAD-CAM (Computerized Software) to develop designs.
• Fibre Dyeing - BTCL has a complete imported dyeing plant (PETRIE & MCNAUGHT). It dyes all types of Wool, Acrylic, Nylon, Fibres, etc.

Its clients include the best in the hospitality industry, renowned institutions such as Parliament House & Rashtrapati Bhawan, blue chip corporates and exclusive homes both in India and abroad. Some of the other prominent names are: Supreme Court of India, Rajasthan Legislative Assembly, SBI, Indian Oil, gail, NTPC, ICICI bank, BPCL, taj Hotels Resorts and Palaces etc.

Award/Achievements

The company’s products conform to the specifications laid down by the Directorate General of Civil Aviation (DGCA), and certify under ISO9002 and BIS.