Yatra Online Ltd (YATRA) Share Analysis – Quality, Valuation Zone, Price Trend & DeciZen Rating

The company was originally incorporated as ‘Yatra Online Private Limited’ on December 28, 2005, at Mumbai, as a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the Assistant Registrar of Companies, Maharashtra at Mumbai. The company was converted into a public limited company pursuant to a special resolution passed by its Shareholders at the extraordinary general meeting held on October 25, 2021 and the name of the company was changed to ‘Yatra Online Limited’. A fresh certificate of incorporation consequent upon conversion to a public limited company was issued by the Registrar of Companies, Maharashtra at Mumbai on November 11, 2021.

The company is India’s largest corporate travel services provider in terms of number of corporate clients and the third largest online travel company in India among key OTA players in terms of gross booking revenue and operating revenue, for Fiscal Year 2023. The company is the leading corporate travel service provider in India with 813 large corporate customers and over 49,800 registered SME customers and the third largest consumer online travel company (OTC) in the country in terms of gross booking revenue for Fiscal 2023. The company’s go-to-market strategy spans the entire value chain of travel and hospitality covering B2C (business to consumer) and B2B (business to business which includes business to enterprise and business to agents). The combination of its B2C and B2B channels enable it to target India’s most frequent and high spending travellers, namely, educated urban consumers, in a cost-effective manner. 

Leisure and business travellers use the company’s mobile applications, its website, www.yatra.com, and its other offerings and services to explore, research, compare prices and book a wide range of travel-related services. These services include domestic and international air ticketing on nearly all Indian and international airlines, as well as bus ticketing, rail ticketing, cab bookings and ancillary services within India. It also provide access through its platform to hotels, homestays and other accommodations, with about 105,600 hotels in 1,490 cities and towns in India, as on Fiscal 2023 and more than two million hotels globally, which is the highest hotel inventory amongst key Indian OTA players. To ensure that its service is a “one-stop shop” for travellers, it also provide its customers with access to holiday packages and other activities such as visa facilitation, tours, sightseeing, shows, and events.

Business area of the company

The company provides domestic and international air ticketing on Indian and international airlines, as well as bus ticketing, rail ticketing, cab bookings, and ancillary services within India, hotels, homestays, and other accommodations bookings.

Key Awards, Accreditations and Recognition:

• 2011: Won the ‘Best Travel Website’ award by the Internet and Mobile Association of India.
• 2011: Won the ‘Most Preferred Travel Portal’ award by CNBC Awaaz Travel Awards.
• 2011: Won the ‘Most Outstanding Online Travel Portal’ award at the Travel and Hospitality Awards.
• 2012: Won the ‘Best Travel Portal’ award by CNBC Awaaz Travel Awards.
• 2012: Won the National Tourism Award for the ‘Best Domestic Tour Operator (Jammu & Kashmir)’.
• 2014: Won the ‘Most Outstanding Online Travel Company (B2C)’ award at the Travel and Hospitality Awards.
• 2015: Won the National Tourism Award for the ‘Best Domestic Tour Operator’.
• 2017: Won the National Tourism Award for the ‘Best Domestic Tour Operator (Rest of India)’.
• 2022: Won the “Best Email Marketing Campaign” award at the Digital Dragons Awards organised by the Indian Business Council.
• 2022: Recognized as one of the “Best Brands of 2022” at the 5th edition of the Best Brands conclave held by the Economic Times.
• 2022: Won the “Top business travel partner” award from Singapore Tourism board.

Major events and milestones:

• 2006: Commenced operations with the launch of website, www.yatra.com.
• 2007: Launched first mobile offering on SMS.
• 2010: Launched India's first 'online ticket cancellation' service.
• 2010: Acquired ticket-consolidator Travel Services International (TSI).
• 2010: Launched Cash on Delivery services.
• 2011: Acquired Magicrooms.
• 2012: Acquired Buzzintown.
• 2012: Launched a co-branded credit card with SBI.
• 2012: Acquired a 100% stake in Travelguru.com.
• 2013: Launched its corporate travel business.
• 2014: Launched loyalty rewards program, eCash.
• 2015: Diversified scope to include homestays.
• 2016: Launched ‘Yatra mini’ to cater to low-bandwidth markets.
• 2016: Entered into partnership with Uber.
• 2016: Launched the industry’s first voice-search feature.
• 2016: Publicly listed on NASDAQ under the symbol ‘YTRA’.
• 2017: Acquired Yatra For Business Private Limited (Formerly known as Air Travel Bureau Private Limited).
• 2017: Launched industry’s first android Smart Watch wear app.
• 2018: Launched YUVA - Universal Virtual Assistant.
• 2018: Partnered with Agoda to offer Indian hotels to international traveller.
• 2019: Acquired TCIL, the corporate division of PL Worldways.
• 2020: Entered into partnership with Zaggle to offer expense management solutions.
• 2020: Launched freight business.
• 2023: Bangalore metro went live on app enabling Bangalore commuters to use the Yatra app to book their metro tickets.
• 2023: Launch of Yatra Prime which provides additional features like zero cancellation fees, bank offers, special fares etc. on domestic flights to its subscribers.
• 2023: Partnered with Delhi Capitals Women's Premier League as one of the associate sponsors.