Convenience of transacting is one important benefit as it facilitates and at times ensures investment action. But there are many options today which offer this. Making investing convenient through ease of transacting is the business model of many Fintech players. The promise of simplicity is very enticing and credible thanks to technology. However, ease of buying and selling is a convenience you want after you take your investment decision based on good research-backed advice. Doing it the other way round has serious implications.
- Going to the share bazaar without knowing what to buy and at what price is a recipe for disaster. Everybody is trying to sell you something and making it super convenient to buy it. Chances are you will come back with something you don’t need after paying a higher price than its real worth.
- Asking the middleman for investment advice is like asking a barber whether you need a haircut. Some like brokers and fintech players who offer regular mutual fund plans are middlemen you can identify because they earn fees from your transactions. But what about those who don’t, those who offer Direct plans. Their priority is getting very large number of users on their platform because their start-up valuations are dependent on that. And they cannot get these numbers without making investing look simple. Stocks and MF are therefore sold by most players as products that are bought at the click of a button.
- This product thinking has led stock data and MF Fact Sheet being presented as research and investment advice. What you see is like a label on a product. It has the ingredients, specifications, chemical composition, the statutory warning etc , but it doesn’t tell you whether its what you need to get well. Financial health like the health of your body is not possible by consuming some convenience foods. It requires eating healthy (buying the right assets), exercising (disciplined action) and the advice of your doctor (investment advisor).
In investing, research is the dog and execution the tail. Its natural for the dog to wag its tail but in investing its common to see the tail wagging the dog. That’s because research quality and effectiveness is difficult to asses whereas ease of execution is not. And well its easy to conclude that if there’s a tail there must be a dog!
At Moneyworks4me you can’t and don’t make this mistake of letting the tail wag the dog! You are there to take sensible investment decisions based on quality research and advice. And you get that transparently and with no conflict of interest. You have all that you need to understand what you are buying and what is a reasonable price to pay for it. You have the list before you go shopping. Transaction@moneyworks4me makes it convenient to act on your well thought through investment decisions.
