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Check Before You Invest : Adcounty Media India Ltd

BSE: 544435 NSE: ISIN: INE0W1601012
  |   Sector:  Media   |   Industry:  Advertising & Media

Snapshot

Q.1 Which industry/sub-sector does Adcounty Media India Ltd belong to?
Adcounty Media India Ltd belongs to the Media sector, operating specifically within the Advertising & Media segment.
Q.2 Is Adcounty Media India Ltd a good quality company?
Adcounty Media India Ltd is a average quality company, based on a somewhat consistent multi-year financial track record.

This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.

Q.3 Is Adcounty Media India Ltd undervalued or overvalued?
Adcounty Media India Ltd appears Fair, as its key valuation ratios are in line with their past averages.

Based on the industry it operates in, the relevant valuation ratios include one of the following, P/E, P/BV, P/Sales, EV/EBITDA or a combination of two or more.

Valuation Ratios Current 3-year
Historic Median
Price to Earnings 21.02 22.08
Price to Book 2.88 3.03
Price to Sales 4.2 4.41
EV to EBITDA 13.33 14.11
Q.4 Is Adcounty Media India Ltd a good buy now?
Adcounty Media India Ltd is not a good buy now, based on weak price trend analysis suggesting prices may fall. However, you need to check its quality and valuation before making a decision

Performance Analysis

We have analysed the performance of the company on the following:

  • How has it performed on generating Profits?

    By checking its Revenue growth, Gross, Operating and Net Margins compared to its last 5-year median.

  • How efficiently has it utilized Capital?

    By checking its ROCE, ROA, ROE and its Cash Conversion Cycle.

  • How is it managing its Debt?

    By checking its Debt to Equity and Cash Flow from Operations.

A: What are the trends in revenue and profit margins?

Q.1 Revenue growth of Adcounty Media India Ltd?
Adcounty Media India Ltd revenue growth is 61.5% for FY-2025, which is above its 3-year CAGR of 30.52%, indicating faster growth.

Q.2 Gross Profit margin of Adcounty Media India Ltd?
Adcounty Media India Ltd Gross profit margin which is the profit after deduction of direct costs, is 27.2% for FY-2025, which is in line with its 3-year median of 26.2%, indicating stable margins.

Q.3 Operating Profit Margin of Adcounty Media India Ltd?
Adcounty Media India Ltd Operating Profit Margin which is the profit after deduction of all operating costs, is 26.49% for FY-2025, which is in line with its 3-year median of 25.25% indicating stable margins.

Q.4 Net Profit Margin of Adcounty Media India Ltd?
Adcounty Media India Ltd Net Profit Margin is 19.96% for FY-2025, is in line with its 3-year median of 19.19%, indicating stable margins.
Current Level 3-year
Historic Median
Gross Profit Margin (%) 27.2 26.2
Operating Profit Margin (%) 26.49 25.25
Net Profit Margin (%) 19.96 19.19

B: Does the business utilize capital efficiently?

Q.5 Return on Asset of Adcounty Media India Ltd?
Adcounty Media India Ltd Return on Asset is 33.12%, which is in line with its 3-year historical median of 31.63%, indicating stable asset utilization efficiency.

Q.6 Return on capital employed (ROCE) of Adcounty Media India Ltd?
Adcounty Media India Ltd Return on capital employed is 63.96% for FY-2025, which is below its 3-year historical median of 68.53%. The current ROCE is above its estimated weighted average cost of capital (WACC) of 14%, indicating value creation.

Q.7 Return on Equity (ROE) of Adcounty Media India Ltd?
Adcounty Media India Ltd Return on equity is 47.29% for FY-2025, which is below its 3-year historical median of 50.87%, indicating the business is making worse use of its shareholders capital.

Q.8 Cash conversion cycle of Adcounty Media India Ltd?
Adcounty Media India Ltd Cash conversion cycle is 64 days, above its 3-year historical median of -30 days, indicating deteriorated working capital management. However, you need to compare this with its peers in the industry.
Current Level 3-year
Historic Median
Asset Turnover (x) 1.66 1.66
ROE (%) 47.29 50.87
ROCE (%) 63.96 68.53
Cash Conversion Cycle 64 days -30 days

C: How much debt does the business have and is it at a sustainable level?

Q.9 Debt to Equity ratio of Adcounty Media India Ltd?
Adcounty Media India Ltd Debt-to-Equity ratio is 0.00, which is lower the industry average of 0.16, indicating lower debt levels in the industry.

Q.10 Debt to cash flow from operations of Adcounty Media India Ltd?
Adcounty Media India Ltd Debt to cash flow from operations is 0, which is at a healthy level.

Ownership & governance

D: Promoter shareholding and pledge status of Adcounty Media India Ltd?

Q.1 Promoter shareholding and pledge status of Adcounty Media India Ltd?
Promoters hold 65.52% of the Adcounty Media India Ltd, with 0.00% of their stake pledged, indicating no pledge risk.

Peer comparison (industry-wise, mcap)

E: How does Adcounty Media India Ltd performance compare with that of its Peers?

Q.1 Revenue growth of Adcounty Media India Ltd vs industry peers?
Adcounty Media India Ltd revenue CAGR is 30.52%, compared to the industry median CAGR of 18.15%, indicating faster growth and gaining its market share.
Profit Metrics
Current Level 3-year
Industry Median
Revenue Growth (%) 61.5 18.2
Gross Profit Growth (%) 72.7 54.1
Operating Profit Growth (%) 63.6 54.1
Net Profit Growth (%) 75 61.3
Operating Efficiency
Current Level 3-year
Industry Median
Asset Turnover (x) 1.66 0.92
ROE (%) 47.29 12.56
ROCE (%) 63.96 15.41
Cash Conversion Cycle (days) 64.03 19

Valuation & price assessment

Q.1 Stock return of Adcounty Media India Ltd over the last decade?
Over the last - year(s), the stock has delivered a CAGR of N/A% based on the current price.
9Y 5Y 3Y 1Y
Share Price
CAGR
- - - -
Q.2 Valuation ratios of Adcounty Media India Ltd vs historical?
The current P/E ratio of 21.02 is in line with than its historical median of 22.08, indicating that the stock is trading near its historical average valuation.
Q.3 How do the current valuation ratios compare with 3-year historical median and industry numbers?
Valuation Ratios Current 3-year
Historic Median
3-year
Industry Median
Price to Earnings 21.02 22.08 24.49
Price to Book 2.88 3.03 2.66
Price to Sales 4.2 4.41 2.73
EV to EBITDA 13.33 14.11 12.71

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