Check Before You Invest : Cupid Ltd

Q: Which industry/sub-sector does Cupid Ltd belong to?

Cupid Ltd belongs to the FMCG sector, operating specifically within the Household & Personal Products segment.

Q: Is Cupid Ltd a good quality company?

Cupid Ltd is a good quality company, based on a consistently good multi-year financial track record. This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.

Q: Is Cupid Ltd undervalued or overvalued?

Cupid Ltd appears Overvalued, as its key valuation ratios are higher than their past averages. Based on the industry it operates in, the relevant valuation ratios include one of the following, P/E, P/BV, P/Sales, EV/EBITDA or a combination of two or more. Valuation Ratios. Price to Earnings, Current: 214.76, Historic Median: 23.38. Price to Book, Current: 34.4, Historic Median: 3.80. Price to Sales, Current: 60.99, Historic Median: 4.01. EV to EBITDA, Current: 149.48, Historic Median: 15.25

Q: Is Cupid Ltd a good buy now?

Cupid Ltd is a good buy now, based on strong price trend analysis suggesting prices may rise. However, you need to check its quality and valuation before making a decision

Q: Revenue growth of Cupid Ltd?

Cupid Ltd revenue growth is 6.9% for FY-2025, which is above its 5-year CAGR of 2.62%, indicating faster growth.

Q: Gross Profit margin of Cupid Ltd?

Cupid Ltd Gross profit margin which is the profit after deduction of direct costs, is 32.4% for FY-2025, which is above its 5-year median of 28.4%, indicating increasing margins.

Q: Operating Profit Margin of Cupid Ltd?

Cupid Ltd Operating Profit Margin which is the profit after deduction of all operating costs, is 23.15% for FY-2025, which is below its 5-year median of 25.62% indicating decreasing margins.

Q: Net Profit Margin of Cupid Ltd?

Cupid Ltd Net Profit Margin is 22.3% for FY-2025, is above its 5-year median of 20.12%, indicating increasing margins. Profitability Metrics. Gross Profit Margin (%), Current: 32.4, Historic Median: 28.4. Operating Profit Margin (%), Current: 23.15, Historic Median: 25.62. Net Profit Margin (%), Current: 22.3, Historic Median: 20.12

Q: Return on Asset of Cupid Ltd?

Cupid Ltd Return on Asset is 11.83%, which is below its 5-year historical median of 15.67%, indicating deteriorated asset utilization efficiency.

Q: Return on capital employed (ROCE) of Cupid Ltd?

Cupid Ltd Return on capital employed is 17.05% for FY-2025, which is below its 5-year historical median of 22.36%. The current ROCE is above its estimated weighted average cost of capital (WACC) of 14%, indicating value creation.

Check Before You Invest : Cupid Ltd

Snapshot

Q.1 Which industry/sub-sector does Cupid Ltd belong to?

Cupid Ltd belongs to the FMCG sector, operating specifically within the Household & Personal Products segment.

Q.2 Is Cupid Ltd a good quality company?

Cupid Ltd is a good quality company, based on a consistently good multi-year financial track record.

This assessment is based on company’s performance on Revenue growth, ROCE, Equity and Assets, key margin ratios, cash conversion cycle, and debt to cash flow from operations and how it compares with its long term averages.

Q.3 Is Cupid Ltd undervalued or overvalued?

Cupid Ltd appears Overvalued, as its key valuation ratios are higher than their past averages.

Based on the industry it operates in, the relevant valuation ratios include one of the following, P/E, P/BV, P/Sales, EV/EBITDA or a combination of two or more.

Valuation Ratios	Current	5-year Historic Median
Price to Earnings	214.76	23.38
Price to Book	34.4	3.80
Price to Sales	60.99	4.01
EV to EBITDA	149.48	15.25

Q.4 Is Cupid Ltd a good buy now?

Cupid Ltd is a good buy now, based on strong price trend analysis suggesting prices may rise. However, you need to check its quality and valuation before making a decision

Performance Analysis

We have analysed the performance of the company on the following:

How has it performed on generating Profits?
By checking its Revenue growth, Gross, Operating and Net Margins compared to its last 5-year median.
How efficiently has it utilized Capital?
By checking its ROCE, ROA, ROE and its Cash Conversion Cycle.
How is it managing its Debt?
By checking its Debt to Equity and Cash Flow from Operations.

A: What are the trends in revenue and profit margins?

Q.1 Revenue growth of Cupid Ltd?

Cupid Ltd revenue growth is 6.9% for FY-2025, which is above its 5-year CAGR of 2.62%, indicating faster growth.

Q.2 Gross Profit margin of Cupid Ltd?

Cupid Ltd Gross profit margin which is the profit after deduction of direct costs, is 32.4% for FY-2025, which is above its 5-year median of 28.4%, indicating increasing margins.

Q.3 Operating Profit Margin of Cupid Ltd?

Cupid Ltd Operating Profit Margin which is the profit after deduction of all operating costs, is 23.15% for FY-2025, which is below its 5-year median of 25.62% indicating decreasing margins.

Q.4 Net Profit Margin of Cupid Ltd?

Cupid Ltd Net Profit Margin is 22.3% for FY-2025, is above its 5-year median of 20.12%, indicating increasing margins.

	Current Level	5-year Historic Median
Gross Profit Margin (%)	32.4	28.4
Operating Profit Margin (%)	23.15	25.62
Net Profit Margin (%)	22.3	20.12

B: Does the business utilize capital efficiently?

Q.5 Return on Asset of Cupid Ltd?

Cupid Ltd Return on Asset is 11.83%, which is below its 5-year historical median of 15.67%, indicating deteriorated asset utilization efficiency.

Q.6 Return on capital employed (ROCE) of Cupid Ltd?

Cupid Ltd Return on capital employed is 17.05% for FY-2025, which is below its 5-year historical median of 22.36%. The current ROCE is above its estimated weighted average cost of capital (WACC) of 14%, indicating value creation.

Q.7 Return on Equity (ROE) of Cupid Ltd?

Cupid Ltd Return on equity is 18.27% for FY-2025, which is below its 5-year historical median of 20.48%, indicating the business is making worse use of its shareholders capital.

Q.8 Cash conversion cycle of Cupid Ltd?

Cupid Ltd Cash conversion cycle is 170 days, above its 5-year historical median of 79 days, indicating deteriorated working capital management. However, you need to compare this with its peers in the industry.

	Current Level	5-year Historic Median
Asset Turnover (x)	0.53	0.81
ROE (%)	18.27	20.48
ROCE (%)	17.05	22.36
Cash Conversion Cycle	170 days	79 days

C: How much debt does the business have and is it at a sustainable level?

Q.9 Debt to Equity ratio of Cupid Ltd?

Cupid Ltd Debt-to-Equity ratio is 0.05, which is lower the industry average of 0.10, indicating lower debt levels in the industry.

Q.10 Debt to cash flow from operations of Cupid Ltd?

Cupid Ltd Debt to cash flow from operations is -1.13, which is at a unhealthy level.

Ownership & governance

D: Promoter shareholding and pledge status of Cupid Ltd?

Q.1 Promoter shareholding and pledge status of Cupid Ltd?

Promoters hold 46.03% of the Cupid Ltd, with 24.79% of their stake pledged, indicating high pledge risk.

Peer comparison (industry-wise, mcap)

E: How does Cupid Ltd performance compare with that of its Peers?

Q.1 Revenue growth of Cupid Ltd vs industry peers?

Cupid Ltd revenue CAGR is 2.62%, compared to the industry median CAGR of 2.59%, indicating stable growth and maintaining its market share.

Profit Metrics

	Current Level	5-year Industry Median
Revenue Growth (%)	6.9	2.6
Gross Profit Growth (%)	5.4	16.2
Operating Profit Growth (%)	-17.7	11.8
Net Profit Growth (%)	2.5	19

Operating Efficiency

	Current Level	5-year Industry Median
Asset Turnover (x)	0.53	0.88
ROE (%)	18.27	8.9
ROCE (%)	17.05	10.3
Cash Conversion Cycle (days)	169.7	59

Valuation & price assessment

Q.1 Stock return of Cupid Ltd over the last decade?

Over the last 9 year(s), the stock has delivered a CAGR of 50% based on the current price.

	9Y	5Y	3Y	1Y
Share Price CAGR	50%	123.4%	266.1%	690.1%

Q.2 Valuation ratios of Cupid Ltd vs historical?

The current P/E ratio of 214.76 is higher than its historical median of 23.38, indicating that the stock is trading above its historical average valuation.

Q.3 How do the current valuation ratios compare with 5-year historical median and industry numbers?

Valuation Ratios	Current	5-year Historic Median	5-year Industry Median
Price to Earnings	214.76	23.38	44.15
Price to Book	34.4	3.80	3.71
Price to Sales	60.99	4.01	4.58
EV to EBITDA	149.48	15.25	23.48

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Check Before You Invest : Cupid Ltd

Snapshot

Performance Analysis

Ownership & governance

Peer comparison (industry-wise, mcap)

Profit Metrics

Operating Efficiency

Valuation & price assessment

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Check trending companies

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