Mumbai-based Phoenix Mills is planning expansion across India by setting up shopping malls 'Phoenix Market City' in the major cities like Mumbai, Bangalore and Chennai by March 2012. Recently, Phoenix Market City has opened in Pune with a total investment of Rs 700 crore spread over 30 lakh square feet area in Viman nagar. The company is expecting to generate revenue of Rs 100 crore from the Pune-based mall. The development also boasts of one of the biggest multiplexes in the city. At present, the mall has 55 stores that have already started operations, while 155 stores have been handed over for fit outs and it has a capacity of over 300 stores to accommodate. The mall comprises of a large courtyard, hyper market area, departmental, bookstore; electronics and a toy store. It also has community spaces with water bodies, public plazas, hospitality, retail, F&B and entertainment.
Phoenix is also planning to develop two five star hotels within the market city. It has received proposals to develop facilities but it will take some time depending upon the kind of response it will get in the future. The brand list includes Zara, Blu O, Oviesse, Orama, Boggi, Diesel, Jack & Jones/Only, Reliance Trends, Parcos, FCUK, Lacoste, Aroma Thai, Fahrenheit, PVR among others.