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Phoenix Mills Ltd Stock Analysis

Mid Cap
Evaluated by 959 users | BSE: 503100 | NSE: PHOENIXLTD |
Construction - Real Estate

Incorporated in 1905, Phoenix Mills Ltd started as textile manufacturing company. It is engaged in property development business. The company has carved a niche for itself in the Indian real estate sector, be it mega retail malls, entertainment complexes,...

Analysis of Financial Track Record

Data adjusted to bonus, split, extra-ordinary income, rights issue and change in financial year end
Financial track record gives insight into the company's performance on key parameters over the past ten years. MoneyWorks4me’s proprietary colour codes make it easy for retail investors to gauge the company’s past performance.
Phoenix Mills Ltd has performed well in some of the past ten years indicating its past ten year financial track record is somewhat good
Value Creation
Value Creation Index Colour Code Guide
 Mar'11Mar'12Mar'13Mar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20
Return on Capital Employed 3.77%5.21%4.49%6.97%5.34%7.23%7.5%7.18%7.83%6.25%
Value Creation Index -0.69-0.59NANANANANANANANA
Growth Parameters
Growth Parameters Colour Code Guide
Net Sales (Rs. Cr.) 2103954701,4491,6531,7801,8251,6201,9821,941
Y-o-Y Gr. Rt.-87.7%19.1%208.3%14.1%7.6%2.5%-11.2%22.3%-2%
Adjusted EPS (Rs.) 5.817.255.677.962.148.311.114.6324.6521.29
Y-o-Y Gr. Rt.-24.8%-21.8%40.4%-73.1%287.9%33.7%31.8%68.5%-13.6%
Book Value per Share (Rs.) 114.56117.36121.38118.29114.64132.49140.24185.61225.74240.58
Adjusted Net Profit 84.210582.111531127170224378327
Net Op. Cash Flow (Rs. Cr.) 93.738223.63775644971,4191,514350780
Debt to Cash Flow from Ops 10.274.3792.869.046.047.822.562.4212.125.55
Standalone financials take only the parent company into account while consolidated financials take into account financials of the parent company as well as of all its subsidiaries. In most companies consolidated financials should be used for analysis.
Phoenix Mills Ltd. should be analysed on a Consolidated basis
CAGR
CAGR Colour Code Guide
  9 yrs 5 yrs 3 yrs 1 yr
Net Sales 28%3.3%2.1%-2%
Adjusted EPS 15.5%58.3%24.3%-13.6%
Book Value per Share 8.61619.76.6
Share Price 14.2% 17.5% 6.6% 33.8%
Key Financial Parameter
Performance Ratio Colour Code Guide
 Mar'11Mar'12Mar'13Mar'14Mar'15Mar'16Mar'17Mar'18Mar'19Mar'20
Return on Equity (%) 5.146.214.726.611.836.878.138.9611.959.1
Operating Profit Margin (%) 67.0653.9556.2646.8746.1144.4246.8948.4850.5650.18
Net Profit Margin (%) 39.4821.7416.8711.834.964.510.5211.9321.1317.92
Debt to Equity 0.580.981.251.992.051.921.691.291.231.17
Working Capital Days 946758910406412425381325271319
Cash Conversion Cycle -67113320220247263232176127148
Entity Percentage Holding
Promoters 45.53%
Institutions 50.83%
Non-Institutions 3.63%
Pledged *0.000.000.000.010.000.000.000.000.000.00
* Pledged shares as % of Promoter's holding (%)

MoneyWorks4Me analysed the past 10-year performance of Phoenix Mills Ltd and arrived at the following conclusion:

Past 10 year's financial track record indicates that Phoenix Mills Ltd is a average quality company. However, for specific investment actions please connect with your investment advisor.

The 5-year analysis of Phoenix Mills Ltd's performance infers:

Phoenix Mills Ltd earnings have grown by 58.3%, whereas share price has appreciated 17.5% CAGR over the past five years, indicating the company's share price is likely undervalued. However, for specific investment actions please connect with your investment advisor.

We analysed the performance of Phoenix Mills Ltd share prices over the last 10 years. Here is what we found out:

Phoenix Mills Ltd share price has appreciated 13.5% annually over the past ten years.

Incorporated in 1905, Phoenix Mills Ltd started as textile manufacturing company. It is engaged in property development business. The company has carved a niche for itself in the Indian real estate sector, be it mega retail malls, entertainment complexes, commercial spaces or hospitality units. The Company is a public limited company domiciled in India and is incorporated under the provisions of the Companies Act applicable in India. Its operations span across

Incorporated in 1905, Phoenix Mills Ltd started as textile manufacturing company. It is engaged in property development business. The company has carved a niche for itself in the Indian real estate sector, be it mega retail malls, entertainment complexes, commercial spaces or hospitality units. The Company is a public limited company domiciled in India and is incorporated under the provisions of the Companies Act applicable in India. Its operations span across most aspects of real estate development; planning, execution, marketing, management, maintenance & sales. The group has real estate assets in Mumbai, Bengaluru, Chennai, Pune, Raipur, Agra, Indore, Lucknow, Bareilly & Ahmedabad and many other cites.

Business area of the company

Phoenix Mills is engaged in the development and leasing of commercial and retail space.

Business

  • Retail
  • Commercial
  • Hospitality
  • Residential

Awards

2018

  • Most admired shopping centre of the year - National
  • Shopping centre of the year Luxury
  • Shopping centre of the year Luxury West
  • Best Digital Marketing Campaign of the year - HSPWISHCIRCLE (Palladium)
  • Best Customer experience - shopping mall- Phoenix MarketCity, Mumbai
  • Best digital marketing campaign - HAUTESPRING
  • Shopping centre of the year west- Phoenix MarketCity, Mumbai
  • Popular Shopping Mall- Phoenix MarketCity, Mumbai
  • Popular F&B Destination of the City - Dublin Square- Phoenix MarketCity, Mumbai
  • Developer Website India- Residential Kessaku

2019

  • For Brand excellence in Retail & Real Estate Sector
  • Brand Excellence Awards
  • Best festive décor
  • Best Retail Estate Developer Shopping Malls (HSP and Palladium)- Phoenix Market City, Bangalore
  • Best Thematic Decoration Tallest Christmas Tree in the Country A Times Network 2018- The Time Trailblazers Award
  • Excellence and Leadership in Branding & Marketing Market Leadership Award
  • Most Luxurious Shopping Destination of the year (Palladium)- Phoenix MarketCity and Palladium Chennai
  • Best Shopping Mall (PMC Chennai)
  • Shopping Centre (Luxury) (Palladium Chennai)
  • Bengaluru Brand Summit & HOT Brands 2019- Residential Kessaku

2020

  • Most admired shopping centre of the year - marketing and consumer promotions
  • Shopping centre of the year
  • Most admired shopping centre of the year - Retailers Choice (Palladium)
  • Shopping centre of the year Luxury West (Palladium)
  • Best Retail Estate Developer Shopping Malls (HSP and Palladium)
  • Best IP of the year - Phoenix Festival Season 2
  • Most Admired Marketing Campaign of the Year - Holiday Land Most admired shopping centre of the year- Phoenix Market City, Bangalore

Milestones

  • 1905- The Phoenix Mills Limited commences operations as a textile manufacturing company on 17.3 acres land at Lower Parel in Mumbai, with the objective of manufacturing cotton textile goods.
  • 1959- The Phoenix Mills Limited, owned by the Ruia family, was listed on the Bombay Stock Exchange.
  • 1986- Made operational Phoenix House commercial centre.
  • 1987- The company entered into the growing real estate market where High Street Phoenix emerged as the most frequented destination in Mumbai.
  • 1996- Opened doors to The Bowling Co., India’s first bowling company with the largest 20-lane bowling concourse and gaming arcade, sports bar and night-club Fire & Ice, to add the crucial element of entertainment to the burgeoning HSP Complex.
  • 2001- Introduced India ‘s first hyper market concept with the launch of Big Bazaar’s first store at the High Street Phoenix, Mumbai, along with Food Bazaar. With this, HSP gradually emerged as a model for India in terms of retail-led development centres.
  • 2003- Launched Pantaloons and Lifestyle departmental stores within the HSP Complex, each covering approximately 50,000 sq. ft. of retail shopping.
  • 2004- The High Street Phoenix Complex announced the launch of a multi-levelled SkyZone with anchor stores of leading national and international brand retail outlets.
  • 2005- The Phoenix Group celebrated its centenary, 100 years of commencing operations as a textile mill in 1905. With a heritage lasting over 10 decades, the group is proudly credited with having catalysed a wave of shopping revolution in India.
  • 2006- Announced the launch of Palladium Hotel, a five-star luxury hotel, with a first-of-its-kind sky lobby. Set up a 7-screen multiplex within the HSP Complex at Lower Parel.
  • 2007- Announced development of four Phoenix Marketcity Malls in Pune, Bengaluru, Mumbai and Chennai.
  • 2009- Launched Palladium Mall, an architecturally designed first-of-its-kind super luxury premium and iconic mall in High Street Phoenix Complex, housing super luxury national and international brands. Launched East Court within the Phoenix Marketcity ecosystem in Pune, housing a blend of retail and commercial spaces.
  • 2011- Launched Phoenix MarketCity at Pune, located in close proximity to the emerging upper middle-income group residential areas. Launched Phoenix MarketCity at Whitefield, Bengaluru’s IT hub, and Phoenix Marketcity in Kurla, a mixed-use development asset in the eastern suburb of Mumbai, with over 300 national and international brands.
  • 2012- Launched Palladium Hotel, a five-star luxury hotel, nestled above the premium Palladium Mall within the High Street Phoenix Complex. Launched One Bangalore West at Bengaluru, with 30-storey high-rise towers combining luxury and comfort. Launched Art Guild House and Phoenix Paragon Plaza, state-of-the-art commercial complexes within Phoenix Marketcity, Mumbai.
  • 2013- Launched Phoenix Marketcity Mall at Velachery, Chennai, a mixed use asset with 300-plus stores and four-and-a-half levels of shopping area, marking the convergence of shopping, dining, entertainment, art, architecture and design.
  • 2014- HSP Complex clocked an average ticket size per customer of ` 700, as total footfalls jumped to 19.5 million. The monthly average footfall jumped to over 1.6 million vis-à-vis 1.4 million in the previous year.
  • 2015- Launched Courtyard by Marriott at Agra; exclusive luxury residential project at Bengaluru and operationalised 5 in-house F&B outlets at some of its retail assets.
  • 2016- The St. Regis, Mumbai, the premiere most brand in Starwood Hotels portfolio begins operations from Sept’15. PML raised Rs 2,830 mn via Qualified Institutional Placement (QIP) in July 2015.
  • 2017- Partnered with CPPIB to develop, own and operate retail-led mixed-use developments across India through its 100% subsidiary that houses Phoenix MarketCity, Bengaluru (ISMDPL). CPPIB to invest over Rs 16 Billion in ISMDPL.
  • 2018- Acquired two brownfield and three greenfield land parcels with estimated Retail GLA of 4.9 Msft and additional development potential of 2.8 Msft.
  • 2019- Growth of retail profile from 6.9 msf to 12 msf
  • 2020- Phoenix Palassio, Lucknow became operational in record time of 24 months from the acquisition date with Retail GLA of 0.9 msft.
  • 2020- Successfully raised Rs 11,000 mn of equity capital by the way of QIP from marquee investors
Puchho Befikar
SEBI Registered: Investment Adviser - INA000013323

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